China's Construction Pipeline Remains Strong Up 7% YOY with Shanghai Leading the Way

 

PORTSMOUTH, NH. September 13, 2017 - Analysts at Lodging Econometrics (LE) report that according to the recent China Construction Pipeline that the Total Pipeline has 2,410 Projects/525,225 Rooms, up 7% Year-Over-Year (YOY).

There are 1,724 Projects/356,816 Rooms Under Construction, up 4% by projects YOY. Projects Scheduled to Start Construction in the Next 12 Months are at 324 Projects/74,225 Rooms, up 15%, while projects in Early Planning at 362 Projects/94,184 Rooms are up by 2%.

The top hotel companies in China's Construction Pipeline are: Hilton Worldwide with 292 Projects/71,895 Rooms, Marriott International with 253 Projects/72,062 Rooms, and InterContinental Hotels Group (IHG) with 206 Projects/56,354 Rooms. The largest brand in the Pipeline for each of the these companies are: Hilton's Hampton Inn & Suites with 113 Projects/17,130 Rooms, Marriott's full-service hotel with 51 Projects/16,227 Rooms, and IHG's Holiday Inn Express with 62 Projects/13,929 Rooms.

Cities in China with the largest pipelines are: Shanghai with 120 Projects/23,941 Rooms, Guangzhou with 113 Projects/21,890 Rooms, Chengdu with 93 Projects/20,865 Rooms, Suzhou with 87 Projects/17,048 Rooms and Beijing with 82 Projects/13,919 Rooms.

About Lodging Econometrics

Lodging Econometrics (LE) is the lodging industry's leading consulting partner for global real estate intelligence. Combining unparalleled industry experience, a real-time pulse on market trends and extensive knowledge of key decision-makers, LE delivers actionable insights that turn their clients' business goals into timely opportunities.

Contact:
Emily Dennison
edennison@lodgingeconometrics.com
+1 603.427.9544

About

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.