Crescent Court Renamed Rosewood Crescent Hotel
JANUARY 16, 2008. Rosewood Hotels & Resorts announces that the Hotel Crescent Court, A Rosewood Hotel will be renamed Rosewood Crescent Hotel. This follows the successful rebranding of Rosewood Mansion on Turtle Creek, its sister hotel in Dallas. In the increasingly competitive luxury hotel industry, it has become imperative for Rosewood to provide brand continuity among properties, particularly in Dallas, the home of Rosewood Hotels & Resorts corporate headquarters. Rosewood Crescent Hotel is a perennial award-winning hotel and was recently honored by Cond'e Nast Traveler's Gold List and Travel & Leisure's Top 500 List of the finest properties in the world.
For more than 28 years, Rosewood Hotels & Resorts has operated a unique collection of properties offering luxurious accommodations, unparalleled quality and personalized service. As the collection of properties managed by Rosewood expands, it has become increasingly important for guests to easily recognize Rosewood properties in order to enjoy its portfolio of ultra-luxury properties throughout the world. Rosewood's branding initiative allows guests to identify Rosewood properties not only through their exquisite design, attention to detail, luxurious amenities and unparalleled service, but by simply seeing the Rosewood name.
"With the recent rebranding of both Rosewood Crescent Hotel and Rosewood Mansion on Turtle Creek, we are thrilled that now both Dallas Rosewood properties carry the Rosewood name," states Robert Boulogne, Chief Operating Officer of Rosewood Hotels & Resorts. "As a Dallas-based company, it is wonderful to have each of these landmark properties recognized as representatives of the Rosewood promise of excellence."
Today's relaunch of Rosewood Crescent Hotel, integrates "Rosewood" at the front of the property name. This hotel, as with every Rosewood property, reflects a dedication to creating unique world-class properties that personify guiding principle, A Sense of Place(R). Select existing hotels and resorts will soon follow by adopting the Rosewood branding. New Rosewood properties, including five properties slated to open within the next three years, will lead with the Rosewood name.
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