Diamond Appoints CMO
James R. Danz
LAS VEGAS, NV, January 15, 2008. Diamond Resorts International(r) (DRI), a global leader in the vacation ownership industry, has appointed James R. Danz ("Jim") to the position of Chief Marketing Officer. Danz joins a strong executive team committed to delivering the highest standards of guest satisfaction and hospitality.
Danz has been involved in marketing and sales within the resort development and vacation ownership industry since 1985 during which time he held the positions of Vice President of Marketing for Starwood Vacation Ownership USA; Executive Vice President, Marketing, for the Princeton Resorts Group; and Accor Premiere Vacation Club, based in Australia. During his tenure at these and other companies, Danz has marketed more than $650 million in net sales volume.
"Jim's experience in cost effective lead and tour generation offers Diamond Resorts International(r) an exceptional opportunity for growth and success. His proven industry track record is second-to-none," says Simon Crawford-Welch, Ph.D., RRP, President and COO of DRI. "Jim's extensive international experience and marketing expertise are a perfect match for our global expansion goals and commitment to be a world-class, customer-focused organization."
Danz will be responsible for marketing on a global scale for Diamond Resorts International(r), directing teams throughout the USA, United Kingdom, Caribbean and Europe to create an effective and well-maintained lead pipeline to drive membership in THE ClubSM, DRI's points-based vacation exchange network.
The American Resort Development Association (ARDA) -- where he currently serves on the Board of Directors and Chairman of the ARDA Meetings Council and Sales and Marketing Forum -- has recognized Danz for expertise and leadership in developing and disseminating ethical sales and marketing practices. "Jim is an admired and valuable industry resource with a prominent history in leadership roles at ARDA," says Howard C. Nusbaum, ARDA's president and CEO. "His innovation and commitment in marketing the timeshare product as a viable and attractive vacation option has positively contributed to the global perception of our industry. His ongoing drive and vision make him an exceptional addition to the Diamond Resorts International(r) management team."
Danz, a Registered Resort Professional, has been a national convention speaker and moderator for ARDA and was elected to the ARDA Board of Directors in 2004. He is a five-time recipient of the coveted Gold "ARDY" in the categories of Marketing Manager-Director Large Projects and Executive Marketing Manager.
"There's no one area more important than marketing in our efforts to be the dominant global pure-play timeshare company," says Stephen J. Cloobeck, Chairman and Chief Executive Officer of DRI. "Jim offers the experience and expertise to drive our marketing operations and provide consistent leads to our national and international sales centers."
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