Jumeirah Group expands in Dubai with Zabeel House by Jumeirah - The Greens

Dubai, United Arab Emirates. January 31, 2018 -  

Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, have announced it is to operate a new hotel in Dubai under its Zabeel House by JumeirahTM brand, having recently signed a management agreement with The Onyx for Development, a subsidiary of Ishraqah for Development Ltd. The hotel, to be known as Zabeel House by JumeirahTM - The Greens, is scheduled to open in quarter four 2018 and will offer 210 guest rooms, two restaurants, terrace dining around the pool area, conference and business facilities, as well as a gym and spa treatment rooms. Designed to appeal to the curious traveller with an intrepid spirit, who wants to experience a city like a resident or uncover a different version of the city that they already know, guests to Zabeel House by JumeirahTM - The Greens can expect a four star experience, brilliant basics and unexpected extras within an upscale, casual environment.

Conveniently located to help guests experience Dubai, Zabeel House by JumeirahTM - The Greens is well positioned at the heart of The Greens master development, and is part of a completed wider mixed-use development called "The Onyx", which consists of residential, commercial and retail units. The hotel has great connectivity with easy access to Sheikh Zayed Road, the main arterial road for the City, and is within easy reach of some of Dubai's best beaches, as well as public transport and the Dubai Metro. Anticipated to be a social hub for the locality, the hotel is also near Dubai Media City, Internet City, and the growing commercial district of Barsha Heights, which are the base for a number of Media, IT and Technology companies.

Mr. Marc Dardenne, Jumeirah Group Chief Operating Officer and Interim CEO said: “This new hotel truly encapsulates the essence of Zabeel House by JumeirahTM. The Greens is a great location and an up and coming, growing district, perfect for the curious traveller who wants to experience local life or explore the city. It is a fantastic addition to our portfolio and will perfectly fit within the neighborhood to be enjoyed by both residents and visitors.”

Mr. Ammar Sweis, Ishraqah For Development CEO said: “Jumeirah is a Dubai brand with international appeal and is our ideal partner to realize our vision for The Onyx project and this hotel within the overall development. Zabeel House by JumeirahTM - The Greens will be a central focus for The Greens master development, appealing to residents as well as the increasing numbers of Dubai visitors who are choosing a city destination for their stay. We are confident that with Jumeirah's hospitality expertise, the hotel and The Onyx project will be a new destination in Dubai and a very important asset for us and the community.”

Created in Dubai, inspired by the vibrancy of the city and with a focus on great locations at the heart of interesting and exciting neighborhoods, Jumeirah Group is creating an eclectic collection of hotels under the Zabeel House by JumeirahTM brand. High on design but low on complexity, Zabeel House by JumeirahTM is a great place to immerse into the local neighborhood or use as a base to discover more.

Each Zabeel House by JumeirahTM hotel will offer an aspect of bespoke design, unique features and architectural details to fit the individual location. This versatility is an important element of the brand vision and design concept, and reflects the Zabeel House guest; a strong individual with unique tastes and travel passions, whether it is adventure, socializing or seeking somewhere fabulous to retreat to.

Jumeirah Group has five signed hotel management agreements in place for Zabeel House by JumeirahTM and will be making a series of announcements in early 2018. Jumeirah currently operates 19 Jumeirah hotels already in operation in Europe, the Middle East and Asia under its Stay DifferentTM luxury hotel brand.

Ishraqah For Development, the developer and owner of The Onyx for Development, a subsidiary of Ishraqah For Development, was formed as a joint venture between two prominent Saudi business groups, Al Zahran Group and Bin Mahfouz Group, in 2006 to pursue opportunities in the regional and international property markets. Ishraqah for Development, its subsidiaries and sister companies currently manage a portfolio of real estate investments and developments of over AED 5 billion covering the UAE and KSA as well as other international markets with offices in Dubai, Riyadh and Jeddah.

About Jumeirah Group

Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East; Frankfurt, London and Mallorca (Spain) in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also operates the new upscale-casual brand, Zabeel House by JumeirahTM and runs the luxury serviced residences brand Jumeirah LivingTM with properties in London and Dubai; the wellness brand TaliseTM; Jumeirah Restaurant Group DubaiTM; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality ManagementTM; Jumeirah SiriusTM, its global loyalty programme; and isme by Jumeirah™ an app based rewards programme in the UAE. Future openings include luxury hotels in the UAE, Bahrain, Indonesia, China, Oman, Jordan, Malaysia and the Kingdom of Saudi Arabia. www.jumeirah.com

Media Contact:

Jumeirah Group Brand Communications
E-mail: PR@jumeirah.com

Charlie Taylor
Group Director, Brand Communications
Charlie.Taylor@Jumeirah.com

About

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.