Jumeirah to Operate Al Wathba Desert Resort, a New Luxury Destination in Abu Dhabi

United Arab Emirates, Dubai, United Arab Emirates. March 07, 2018

Jumeirah, the global luxury hospitality company and a member of Dubai Holding, today announced it has signed an agreement with Abu Dhabi United Hospitality LLC to develop Jumeirah Al Wathba Desert Resort in Abu Dhabi.  Expected to welcome guests from September 2018, Al Wathba Desert Resort will be developed by leading hospitality company, Abu Dhabi United Hospitality and operated by Jumeirah.
 
A luxurious, quintessential Arabian-style hotel set in the desert 50 km to the south east of Abu Dhabi in the Al Wathba District, Jumeirah Al Wathba Desert Resort will be a key addition to Abu Dhabi's and UAE's luxury hospitality offering. Spread over an area of more than 20,000 metres square, it will comprise of 90 hotel rooms and 13 villas, with complementary premium facilities including all-day-dining, pool and rooftop bars, Talise spa and an offsite desert camp along with other leisure options as well as conference and meeting facilities. Set against a backdrop of pristine sand, the Jumeirah Al Wathba Desert Resort aims to provide a luxurious and holistic experience of the Arabian hospitality set within a classic Arabian ambience.
 
Marc Dardenne, Jumeirah's Chief Operating Officer, said: “Growing the Jumeirah portfolio is one of our strategic priorities, and we are very pleased to partner with Abu Dhabi United Hospitality on this development initiative, aligned with the UAE Vision 2021. Jumeirah Al Wathba Desert Resort will be the 12th luxury Jumeirah hotel in the UAE and this innovative project offers Jumeirah a wonderful opportunity to showcase our truly Arabian hospitality.  We are confident the Resort will be an outstanding destination and will further boost tourism in the emirate.”
 
His Excellency Sultan Al Hemeiri, Managing Director, Abu Dhabi United Hospitality, commented: “We are excited about developing Jumeirah Al Wathba Desert Resort, which we believe will draw international attention, bolstering UAE's tourism potential. The Resort will leverage the scenic and calm desert landscape providing a rich and luxurious experience to tourists and residents alike. We are pleased to work with a home-grown global hospitality brand with a strong track record such as Jumeirah Group, and we look forward to a fruitful partnership to support Abu Dhabi's Leadership on establishing a key tourist destination.”
 
With this strategic addition, Jumeirah will expand its luxury portfolio, which currently extends to 20 luxurious hotels and resorts around the world. Jumeirah has a strong pipeline with 18 hotel management agreements signed for its luxury Jumeirah hotels and resorts, and a further five agreements in place for its recently launched second brand, Zabeel House by JumeirahTM.

About Jumeirah Group

Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE; Bahrain and Kuwait in the Middle East; Frankfurt, London and Mallorca (Spain) in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also operates the new upscale-casual brand, Zabeel House by JumeirahTM and runs the luxury serviced residences brand Jumeirah LivingTM with properties in London and Dubai; the wellness brand TaliseTM; Jumeirah Restaurant Group DubaiTM; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality ManagementTM; Jumeirah SiriusTM, its global loyalty programme; and isme by Jumeirah™ an app based rewards programme in the UAE. Future openings include luxury hotels in the UAE, Indonesia, China, Oman, Jordan, Malaysia and the Kingdom of Saudi Arabia. www.jumeirah.com

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.