Hilton and Scenic Land Company Partner for The McLemore Resort Lookout Mountain Joining Curio Collection in 2020

USA, McLean, Virginia. April 17, 2018

Designed as a mountaintop haven for guests looking for weekend getaways, special occasions and weekday corporate events, The McLemore Resort Lookout Mountain, Curio Collection by Hilton is the result of a partnership between Chattanooga-based Scenic Land Company and Hilton (NYSE: HLT). The upper upscale hotel, conference center and spa, set to join Curio Collection by Hilton in 2020, will offer 180 rooms and over 10,000 square feet of conference space set within a more than 800-acre mountaintop golf resort development. Sitting at over 2,000 feet above sea level, guests will enjoy dramatic, cliffside views across the pristine McLemore Cove and Pigeon Mountain, as well as numerous dining options, a world-class 18-hole golf course and relaxed outdoor amenities. The location is also set against the backdrop of McLemore Cove and its more than 20,000 acres of protected wilderness area.

“As Hilton continues to grow its upper upscale portfolio of Curio Collection properties, we could not be more enthusiastic about the opportunity that northwest Georgia and east Tennessee represent for our brand,” said Matt Wehling, senior vice president, development - North America, Hilton. “As the first high-end resort in the area, the distinctive property will offer one-of-a-kind mountaintop experiences for guests and is an ideal addition to the expanding global collection.”

In addition to the site's natural and historical amenities, guests staying at The McLemore Resort will have access to a wide array of amenities, including a world-class spa and fitness center, infinity edge pools, as well as an 18-hole golf course, redesigned by Rees Jones and Bill Bergin. The McLemore Resort will also provide visitors with a premier basecamp for exploration throughout Georgia's Cumberland Plateau. Nearby access to hiking, cycling, mountain biking, rock climbing, bouldering, caving, kayaking, horseback riding and hang gliding makes the location perfect for outdoor adventure and discovery.

Carefully selected for its strategic location, The McLemore Resort will be a short two-hour drive from five major markets, which include Atlanta, Birmingham, Huntsville, Knoxville and Nashville. In addition, the corporate headquarters of 28 Fortune 500 companies are located in the region, representing a significant opportunity for weekday corporate events and conferences.

“The McLemore Resort is a perfect intersection for business travelers during the week and leisure guests on the weekends. No place in the Southeastern United States is as conveniently located and rich in natural amenities as we are,” said Duane Horton, president of Scenic Land Company and developer of The McLemore Resort. “As a native of northwest Georgia I fully appreciate both the beauty of the area's natural amenities, as well as the economic benefit this resort will bring to the community. By partnering with Curio Collection by Hilton, it allows us to develop a property authentic to Lookout Mountain while leveraging Hilton's reservation system and its renowned Hilton Honors guest-loyalty program. Our team loves this place and people deeply and is excited about sharing it with visitors from throughout the region and nation.”

“The McLemore Resort will provide a tangible boost to the local economy through job creation and tourism dollars from out of state visitors,” said Shannon Whitfield, Walker County sole commissioner, when confirming Horton's enthusiasm. “We estimate more than 200 direct employment opportunities will be created, along with hundreds of secondary jobs thanks to this resort. Many of these positions will offer pay above the current per capita income in Walker County. The McLemore Resort represents a tremendous opportunity for economic growth in northwest Georgia.”

Leading operations for The McLemore Resort is Euan McGlashan, co-founder and managing partner of Atlanta-based Valor Hospitality, who gained attention early in his career with his historic launch of the Cape Grace luxury hotel in Cape Town, South Africa. Under McGlashan's leadership, Cape Grace was voted Best Hotel in the World by Conde Nast Traveler Magazine in 2000.

“Working on The McLemore Resort with Scenic Land Company and Curio Collection by Hilton brings together my passion for introducing people to new, beautiful settings and creating best-in-class hospitality experiences for them,” said McGlashan. “The team assembled here is driven and devoted to the project's long-term success and positive impact on the State of Georgia. Valor Hospitality is committed to creating exceptional and enjoyable experiences for our guests. I am confident that The McLemore Resort is going to do just that when we open the doors.”

Funding for The McLemore Resort is provided in part by Scenic Land Investments III, a Limited Partnership consisting of a select group of investors from the Southeast and Midwest.

For more information about The McLemore Resort Lookout Mountain, Curio Collection by Hilton, please contact IV Whitman at 423-582-0013 or mailto:[email protected]. More information on upcoming Curio Collection by Hilton openings is available at news.curio.com/openings.

About Curio Collection by Hilton

Curio Collection by Hilton (curiocollection.com) is an upper upscale, global portfolio of more than 50 one-of-a-kind hotels and resorts handpicked for their unique character. Curio Collection properties appeal to travelers seeking unexpected and authentic experiences, and the benefits of Hilton's award-winning guest loyalty program, Hilton Honors. Read the latest brand and property stories at news.curiocollection.com; discover Curio Collection destinations through the eyes of locals with 48-hour itineraries at citiesbycurio.com; and connect with Curio Collection on facebook.com/curiocollection, instagram.com/curiocollection and twitter.com/curiocollection.

About The McLemore Resort

Located on Lookout Mountain in Walker County, Georgia, McLemore is an 800-acre mountaintop high-end resort community. Among the property's amenities is a world-class 18-hole golf course currently being redesigned by golf legends, Rees Jones and Bill Bergin. McLemore includes plans for a golf clubhouse and an upper upscale resort, conference center and spa that will attract visitors from the Southeast, as well as national and international markets.

About Scenic Land Company

Based in Chattanooga, Tennessee, Scenic Land Company is a balanced mix of land stewards and community developers. The team and its partners are comprised of planners, designers and contractors sharing a dedication to responsible land development and community building. Scenic Land Company's goal is creating value through thoughtful land development within each community and growing our local economy, Scenic Land Company develops remarkable communities that balance highest and best uses with the preservation of our natural resources. Other projects developed by Scenic Land Company include Hillocks Farm in Hixson, Brow Wood on Lookout Mountain and Oakbrook in East Brainerd.  To learn more, visit: www.ScenicLandCompany.com

About Scenic Land Investments III, LP

Scenic Land Investments and its member investors are focused on the development of challenging, undeveloped land and bringing them to market to provide the highest and best use. Scenic Land Investments seeks to provide our member investors with a maximum return on investment year-over-year through responsible stewardship and consideration for all people and land involved.  To learn more, visit:  www.ScenicLandInvestments.com

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world's most hospitable company by delivering exceptional experiences - every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can't be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

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