Marshall Hotels & Resorts Takes Over Management of 63-Room Hotel Indigo in Birmingham, Alabama
Marshall Hotels & Resorts, a leading hotel management and
services company that operates properties nationwide, today announced
that it has taken over management of the 63-room Hotel Indigo in
Birmingham, Ala. The former Hotel Highland Downtown, originally built
as a medical arts building in 1931, marks the company's first entry into
Alabama.
“The Hotel Indigo represents our ideal portfolio addition—a unique
hotel in a strong secondary market that can benefit from either capital
improvements and/or improved management,” said Mike Marshall, president
and CEO, Marshall Hotels & Resorts. “This beautifully designed
building, with its Art Deco flourishes, has acted as everything from an
apothecary to a dance hall. While it has served as a hotel for the past
three decades, the property had seen better days. With its recent $5.0
million conversion to IHG's Hotel Indigo brand, the property is now
better positioned to take full advantage of its market presence.”
The Hotel Indigo is located in the Five Points area, Birmingham's
arts, entertainment and dining district, near UAB Hospital and UAB
Campus, with easy access to Birmingham Jefferson Civic Center and Vulcan
Park. Contemporary, spacious guest rooms feature plush lounge chairs,
49” HDTVs, high-speed internet access and oversized work spaces. The
hotel's 28 suites also include a relaxing sitting area with wet bar,
Keurig coffee machine and mini-refrigerator in the living room.
Additional hotel amenities include Aveda bath products, spa-like
showers, fitness center, valet parking and luxury linens. Guests can
unwind with specialty cocktails and smoke infused whiskeys at the
hotel's Rx Lounge, themed with the building's medical arts origins in
mind. The menu features myriad “ale-ments, anti-oxidants and
effervescents” that include numerous, local craft beers, wines and
champagnes/proseccos. The Rx Lounge provides full breakfast, lunch and
dinner menus, as well.
“Particularly with our growing regional sales presence in the greater Atlanta, this is a very attractive project for us,” Marshall added. “This is a premier, 'like-new' hotel in strong location, and we are confident it quickly will regain its place as the rightful market leader.”
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
