Charlestowne Hotels Adds Atlanta’s Famed Hotel Clermont to Management Portfolio
Charlestowne Hotels proudly welcomes Atlanta's famed Hotel Clermont
as the newest addition to the company's expanding portfolio.
Experienced in historic preservation projects, Charlestowne Hotels
worked in partnership with Oliver Hospitality to oversee renovations for
the nearly century-old Hotel Clermont and will now take over hotel
management. Standing above the Clermont Lounge, an Atlanta institution,
the 94-room boutique hotel features whimsical and lavish design elements
that pay tribute to nine decades of Atlanta history. The hotel also
includes four food and beverage outlets, including a swinging
French-American brasserie with Southern accents and a rooftop bar with
city skyline views.
To usher Hotel Clermont into the present while maintaining
touchstones of its iconic past, Charlestowne worked closely with local
partners, including the Georgia Historic Preservation Division and
National Parks Service to develop a refreshed identity for the Clermont.
“We looked to integrate modern, luxury amenities and services while
still utilizing Hotel Clermont's eccentric background as a foundation
for brand development," says Michael Tall, president and chief operating
officer of Charlestowne Hotels. “The hotel's historic significance is
an intrinsic storytelling element that guides the rest of our
programming, dining and guest experiences.”
Hotel Clermont maintains signature architectural details of the original building, including the trademark Clermont signage and 65-foot radio tower from 1940. Interior design elements pay homage to Atlanta past and present, including wallpaper featuring the famous “Clermont Ladies” and Georgia peach trees, along with quotes from Atlanta rap duo Outkast etched along the walls.
A rarity among boutique properties, Hotel Clermont offers 15 bunk rooms with en-suite bathrooms and modernist twin bunk beds to sleep up to four people per room. The hotel will also feature three luxury suites and 76 guestrooms with king or queen beds. “Hotel Clermont was notorious as a dynamic and colorful gathering place,” Tall says. “Honoring this legacy, the bunk rooms, open bar areas and group packages are a nod to the hotel's roots as a communal melting pot.”
The Hotel Clermont joins Charlestowne's growing collection of preservation projects including The Collector Luxury Inn & Gardens in St. Augustine, Florida, The Fairlane Hotel in Nashville, The Bristol Hotel in Virginia (opening September 2018) and The Foundry Hotel in Asheville, North Carolina (opening September 2018). Known for a tailored, hands-on management approach, Charlestowne will integrate strategic sales and marketing initiatives along with significant community outreach to ensure the property reaches full revenue potential.
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