Edward Villafane Appointed General Manager at Goodstone Inn & Restaurant

Seasoned Hotelier Joins Luxury Inn in the Heart of Virginia's Wine Country

USA, Middleburg, Virginia. February 06, 2019

Goodstone Inn & Restaurant is pleased to announce the appointment of seasoned hospitality executive Edward Villafane as General Manager. With an extensive background within the luxury hotel market, Villafane will be responsible for all property operations, including 18 guestrooms across six guesthouses, meeting & event space, as well as the fine dining restaurant and culinary venues.

A veteran of the luxury hospitality industry, Villafane has more than 30 years of international hotel experience and has played an integral role in the opening of six resorts. He most recently served as the General Manager of The Inn at Windmill Lane, an exclusive boutique hotel in the heart of the Hamptons' tranquil Amagansett. Prior to that, Villafane spent five years as the Resort Manager of Ocean House, an award-winning resort in Watch Hill, R.I. In this role, he led all aspects of hotel operations and was instrumental in implementing policies and procedures that resulted in the hotel's many accolades, including the AAA Five Diamond Award and Forbes 5 Star Award for Hotel, Spa and Restaurant.

Villafane has also been an instrumental member of the Sales and Marketing team at Four Seasons Hotels & Resorts, where he was responsible for account management at resorts in Great Exuma, Bahamas, Nevis, West Indies, and Costa Rica. Previously, Villafane held sales positions with Rosewood Hotels & Resorts and at Avalon Hotel & Spa in Portland, Ore. His experience also extends into conference and food & beverage positions at Little Dix Bay in the British Virgin Islands, Martineau Bay Resort in Vieques, Puerto Rico and The Plaza Hotel in New York, N.Y.


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About Laura Davidson Public Relations

About Goodstone Inn & Restaurant

Media Contact:

Cathryn Vaccaro
Account Executive
Laura Davidson Public Relations
T: 212-696-0660
E: cathryn@ldpr.com
W: http://www.ldpr.com/

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.