Querido Launches First-Of-Its-Kind Program Supporting Travel Advisor Community

Europe's Finest Family Owned Hotels & Resorts Are Connecting Advisors With Consumers for Direct Property Bookings

USA, New York City, New York. May 19, 2020

Querido, the firm representing renowned family-owned properties including Borgo Egnazia, Palazzo Avino, and São Lourenço do Barrocal announces today the launch of Querido Rockstars, a first-of-its kind program supporting travel advisors. The program encourages consumers to book the collection's Family Owned Hotels & Resorts directly through a trusted and vetted travel advisor, as a way to re-start European travel and support the valued advisor community.

The comprehensive Querido website provides a curated list of leading advisors-noting key tips, favorite memories and recommendations, all based on their first-hand experiences at Querido hotels in sought after European destinations. Consumers will be paired with advisors based on profile-including interests, locations and specialties with the goal of fostering long-term relationships between travelers and regional specialists.

Querido Rockstars was developed with the intention to showcase Querido's everlasting commitment to the travel advisor community by creating a platform that connects the consumer with a vetted travel advisor directly.

Founder Carlos Quereda commented, "These incredible advisors ensure travelers an elevated experience. Each is an essential component to showcasing what it means to be a Querido guest-to feel cherished, looked after and welcomed among some of the most generous and kind families across Europe."

There are 100 members in the program, including many of the finest travel advisors in North America. Worldly, extremely well connected and enjoyable to work with, each advisor has a unique set of skills-their ability to enhance trips to the Querido portfolio based purely on their destination, property expertise and personal relationships with the various Querido families.

To qualify as a Querido Rockstar the advisors are required to meet the following criteria:

  • A deep knowledge of the Querido destinations, properties and teams (Italy, France, Spain, Portugal and The Netherlands)
  • A personal preference and appreciation for Querido Hotels & Resorts
  • An impeccable professional reputation within the Luxury Travel Industry and advisor community

Please explore and meet the full list of advisors here.



About Querido

Media Contact:

Dana Curatolo
Vice President
Laura Davidson Public Relations
T: 212-696-0660
E: dana@ldpr.com
W: http://www.ldpr.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.