Holiday Inn Los Angeles-LAX Airport Completes Extensive Renovation and Renewal Project Led by General Manager Israel Mora

USA, Los Angeles, California. February 20, 2019

Get ready to propel your L.A. adventure to a new level as Holiday Inn Los Angeles-LAX Airport completes an extensive renovation and renewal project. With a convenient location close to Los Angeles International Airport and countless Los Angeles attractions, the property has infused a sleek new design throughout the hotel, with modern versatile meeting spaces, and expanded food and beverage areas. This extensive, multi-phase renovation is set to be completed this month, and will serve to upgrade the Holiday Inn LAX location to be one of the premiere destinations of one of the largest hotel chains in the world.

"Los Angeles is a city unlike any other, so it's fitting that we are a Holiday Inn like no other; one that delivers the service and convenience we are famous for, combined with a refined style, comfort and modern aesthetic that connects us to the City of Los Angeles," said Israel Mora, General Manager. "Our Holiday Inn team of associates have been such a key part of this process for which we have an immense pride in curating a property where our guests can truly work, stay, play, and get ready for L.A. during their visit. It truly is a top to bottom, brand new take on the Holiday Inn experience, and we look forward to sharing it with our guests."

Uncompromising in quality and incorporating a unique pop in design aesthetic, guests will experience a new lobby environment referred to as the Boulevard, which is inviting and sets the stage for the modernized room accommodations that await them. Reconfigured with new stylish decor, the entrance features high ceilings, expanded sightlines, striking windows, and contemporary art and decor. Designed for the modern traveler who desires socializing in open spaces, The Spot is a new e-bar lounge with laptop stations and total connectivity. Other expanded food and beverage offerings include the Sip & Savor for grab and go coffee and small bites, and Taste LA which will serve a breakfast buffet, along with lunch and dinner.

Owners went above and beyond the traditional Holiday Inn guidelines, incorporating the activity and L.A. energy surrounding the hotel, all 405 guest rooms have been redesigned to create an atmosphere of a calm, comfortable retreat. Showcasing a modern color palette of blues, greys and chrome accents, each room has been outfitted with new 13" Serta mattresses, double-pane windows, and blackout drapes. Bathrooms have been refinished with a modern aesthetic, framed mirrors, upgraded fixtures, and feature Bath & Body Works branded toiletries.

The Holiday Inn Los Angeles-LAX Airport creates an experience that simplifies the complexities of life and enhances every quality of your stay, whether you're on a budget or expense account. Customized and stylized, here, you are set up for success and always ready for the ultimate L.A. experience.

Serving as one of the LAX prime locations to stay, at 9901 S. La Cienega Bouldevard, the Holiday Inn Los Angeles-LAX Airport will give corporate offerings superior to any other in the area. The new expanded meeting space will offer over 2,800 square feet in total, with the largest room available providing 1,537 square feet.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.