Indonesia’s Bawah Reserve Appoints Raymond Saja as General Manager

USA, New York City, New York. March 13, 2019

Bawah Reserve, a pristine paradise of 6 private islands in Indonesia's Anambas Archipelago, is thrilled to announce the appointment of Raymond Saja as the new General Manager. In his new role Raymond will look to position the resort as the "new" Maldives with a strong emphasis on wellness, sustainability, eco-awareness and a successful balance with luxury. Saja aims to ensure guests have an indulgent private island experience while simultaneously educating and raising awareness around the property's strong commitment to conservation stewardship and sustainability. Singapore Airlines has launched a direct flight from Newark to Singapore in October of 2018 making travel from the east coast more convenient and faster than ever. Saja who is originally from the US, is looking forward to welcoming even more Americans to the destination.

"I am honored to join the Bawah Reserve family and work with this magical property," shared Raymond Saja, General Manager at Bawah Reserve. "In this fast-paced shrinking world, few places like Bawah exist, and it is one of our main goals to conserve these islands and their surroundings. I am looking forward to building on the owner's vision, to share the Bawah experience and continue to preserve and protect the Anambas.

An entrepreneurial hotelier, Saja brings more than fifteen years of success within international luxury hotel operations specializing in providing guests with exceptional and unique experiences. His extensive experience has taken him across four continents from the United States to Australia where he has lead projects for Leading Hotels of the World properties including the Hotel Plaza Athenee New York and Karma Kandara in Bali. While most of his previous projects have been based in Thailand and Indonesia, Saja has also overseen rebranding projects in the German Alps, Saint Tropez, Perth, Fiji, and Cornwall, England.

Bawah Reserve is the newly opened, super luxe eco-resort set in the remoteness of the Anambas Islands amidst the crystal waters of the Natuna Sea, Indonesia. With 36 suites, and only accessible via private seaplane, it promises the true private island feel vacation where guests can relax on their own pristine beaches.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.