Indonesia’s Bawah Reserve Appoints Raymond Saja as General Manager

USA, New York City, New York. March 13, 2019

Bawah Reserve, a pristine paradise of 6 private islands in Indonesia's Anambas Archipelago, is thrilled to announce the appointment of Raymond Saja as the new General Manager. In his new role Raymond will look to position the resort as the "new" Maldives with a strong emphasis on wellness, sustainability, eco-awareness and a successful balance with luxury. Saja aims to ensure guests have an indulgent private island experience while simultaneously educating and raising awareness around the property's strong commitment to conservation stewardship and sustainability. Singapore Airlines has launched a direct flight from Newark to Singapore in October of 2018 making travel from the east coast more convenient and faster than ever. Saja who is originally from the US, is looking forward to welcoming even more Americans to the destination.

"I am honored to join the Bawah Reserve family and work with this magical property," shared Raymond Saja, General Manager at Bawah Reserve. "In this fast-paced shrinking world, few places like Bawah exist, and it is one of our main goals to conserve these islands and their surroundings. I am looking forward to building on the owner's vision, to share the Bawah experience and continue to preserve and protect the Anambas.

An entrepreneurial hotelier, Saja brings more than fifteen years of success within international luxury hotel operations specializing in providing guests with exceptional and unique experiences. His extensive experience has taken him across four continents from the United States to Australia where he has lead projects for Leading Hotels of the World properties including the Hotel Plaza Athenee New York and Karma Kandara in Bali. While most of his previous projects have been based in Thailand and Indonesia, Saja has also overseen rebranding projects in the German Alps, Saint Tropez, Perth, Fiji, and Cornwall, England.

Bawah Reserve is the newly opened, super luxe eco-resort set in the remoteness of the Anambas Islands amidst the crystal waters of the Natuna Sea, Indonesia. With 36 suites, and only accessible via private seaplane, it promises the true private island feel vacation where guests can relax on their own pristine beaches.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.