Pelican Grand Beach Resort Debuts $7 Million Guestroom Renovation

USA , Fort Lauderdale , Florida. March 06, 2019

As one of the only true beachfront, boutique hotels in Fort Lauderdale, Pelican Grand Beach Resort, managed by Noble House Hotels & Resorts, Ltd. and owned by Jefast Hotels, LLC, today proudly announces the completion of its $7 million dollar guestroom renovation. Providing a tranquil yet elite vacation experience, the eight-month transformation honors the existing property's old Floridian charm while introducing modernized design and boho-inspired elements.

"We're beyond thrilled to see our vision come to life," said Heidi Dennis, general manager of Pelican Grand Beach Resort. "Knowing the exceptional level of service we already provide, this was the natural next step to elevate the total guest experience. We didn't want to lose the existing charm people have come to know and love, so we built upon our authentic oceanfront locale and delivered in-room luxuries to mirror the premium status of the resort, leaving guests feeling refreshed and inspired."

Degen & Degen, created a design representative of Fort Lauderdale's breathtaking coastline - inspired by warm sun-drenched sand, waves, sky and textures of the beach - creating a getaway where guests can truly unwind. Channeling vacation vibes, sand between the toes and relaxed luxury, the rooms are dressed in an intentionally tonal color palate of warm creams, clean whites and soft grey tones with splashes of bright Florida chroma to accentuate the resort's best asset - the unobstructed sunrise and vast beachfront ocean views. Accessorized with coastal artwork using a variety of materials from frame prints and canvas to driftwood and nautical rope, each room also boasts spa-inspired fixtures, freestanding soaking tubs, walk-in showers and quartz countertops.

Adorning 500 feet of Fort Lauderdale's pristine beachfront, Pelican Grand Beach Resort couples old Florida grandeur with seaside elegance to offer a coastal-chic waterfront retreat. From watching stunning sunrises on private balconies and indulging in culinary creations at OCEAN2000 Restaurant & Lounge, to rejuvenating at the Scandinavian-inspired PURE Spa and floating down Fort Lauderdale's only lazy river, guests are engulfed by the unrivaled location of this gracious resort set amongst the soothing sights and sounds of the Atlantic Ocean. From Las Olas Boulevard with boutique shopping and chic cafes, to fine art museums and breathtaking gardens, Fort Lauderdale provides high fashion, historic homes, exhilarating nightlife and miles of white-sand beaches, just steps outside the resort.

For more information on Pelican Grand Beach Resort visit www.pelicanbeach.com or call 954.568.9431.


About Pelican Grand Beach Resort

Media Contact:

Janie Petty Henker
PR Representative
The Zimmerman Agency
T: 850-668-2222
E: JHenker@zimmerman.com
W: http://www.pelicanbeach.com

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.