Pelican Grand Beach Resort Debuts $7 Million Guestroom Renovation

USA, Fort Lauderdale, Florida. March 06, 2019

As one of the only true beachfront, boutique hotels in Fort Lauderdale, Pelican Grand Beach Resort, managed by Noble House Hotels & Resorts, Ltd. and owned by Jefast Hotels, LLC, today proudly announces the completion of its $7 million dollar guestroom renovation. Providing a tranquil yet elite vacation experience, the eight-month transformation honors the existing property's old Floridian charm while introducing modernized design and boho-inspired elements.

"We're beyond thrilled to see our vision come to life," said Heidi Dennis, general manager of Pelican Grand Beach Resort. "Knowing the exceptional level of service we already provide, this was the natural next step to elevate the total guest experience. We didn't want to lose the existing charm people have come to know and love, so we built upon our authentic oceanfront locale and delivered in-room luxuries to mirror the premium status of the resort, leaving guests feeling refreshed and inspired."

Degen & Degen, created a design representative of Fort Lauderdale's breathtaking coastline - inspired by warm sun-drenched sand, waves, sky and textures of the beach - creating a getaway where guests can truly unwind. Channeling vacation vibes, sand between the toes and relaxed luxury, the rooms are dressed in an intentionally tonal color palate of warm creams, clean whites and soft grey tones with splashes of bright Florida chroma to accentuate the resort's best asset - the unobstructed sunrise and vast beachfront ocean views. Accessorized with coastal artwork using a variety of materials from frame prints and canvas to driftwood and nautical rope, each room also boasts spa-inspired fixtures, freestanding soaking tubs, walk-in showers and quartz countertops.

Adorning 500 feet of Fort Lauderdale's pristine beachfront, Pelican Grand Beach Resort couples old Florida grandeur with seaside elegance to offer a coastal-chic waterfront retreat. From watching stunning sunrises on private balconies and indulging in culinary creations at OCEAN2000 Restaurant & Lounge, to rejuvenating at the Scandinavian-inspired PURE Spa and floating down Fort Lauderdale's only lazy river, guests are engulfed by the unrivaled location of this gracious resort set amongst the soothing sights and sounds of the Atlantic Ocean. From Las Olas Boulevard with boutique shopping and chic cafes, to fine art museums and breathtaking gardens, Fort Lauderdale provides high fashion, historic homes, exhilarating nightlife and miles of white-sand beaches, just steps outside the resort.

For more information on Pelican Grand Beach Resort visit www.pelicanbeach.com or call 954.568.9431.


About Pelican Grand Beach Resort

Media Contact:

Janie Petty Henker
PR Representative
The Zimmerman Agency
T: 850-668-2222
E: JHenker@zimmerman.com
W: http://www.pelicanbeach.com

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.