White Lodging Names Thomas Hoffmann Dual General Manager at the Otis Hotel and AC Hotel Austin

USA, Merrillville, Indiana. March 14, 2019

White Lodging has named Thomas Hoffmann the dual general manager at The Otis Hotel and AC Hotel in Austin, Texas.

Hoffmann brings more than 20 years of hospitality experience, and his distinguished career has encompassed roles in six countries and three continents. Most recently, he served as opening general manager of the first Autograph Collection hotel in Alabama, the Grand Bohemian Hotel Mountain Brook in Birmingham.

"My goal in this role is will be to establish The Otis Hotel and AC Hotel as the most unique, exciting and highly successful properties in the Austin market," said Hoffmann. "I strive to have fun while building a strong team to support the ongoing success and growth of White Lodging in Austin and across its portfolio."

While at the Grand Bohemian Hotel Mountain Brook, the hotel earned the 2017 Autograph Collection North America Hotel of the Year award. The hotel also achieved one of the highest guest satisfaction scores across U.S. Autograph Collection in its first year of operation.

Hoffmann holds a degree in Culinary Arts and a Bachelor's of Science in Economics with specialization in Hotel Management from the University of Hannover, Germany. He served on the board of directors of the Alabama Hotel and Restaurant Association and was a member of the Implementation Committee for the city of Birmingham's Tourism Master Plan.

The Otis Hotel and AC Hotel Austin

Located along the southwest edge of University of Texas at Austin's campus, the two hotels will set a new standard of Texan hospitality and bring 7,100 square feet of meeting space and 347 rooms to the city; 191 rooms, including 29 suites at The Otis Hotel; and 156 rooms, including two suites at AC Hotel Austin. Both hotels are set to open in early 2020 and bring White Lodging's portfolio to 13 hotels and 12 restaurant and bar concepts in Austin. White Lodging is also currently building the new 613-room Marriott downtown at the Convention Center.

The Otis Hotel is Austin's first-ever Autograph Collection hotel. The Otis Hotel's overall experience and design are inspired by Austin's very own artists, the city's world-famous music culture, and the neighboring University of Texas Longhorn Legacy.

Natural elements will be incorporated into the design, including copper and its restorative benefits. Each of the guestrooms will feature unique touches, such as in-room record players allowing guests to select classic LPs from the hotel's carefully curated vinyl library. Guests of The Otis Hotel will also have exclusive access to Otopia, a 4,000 square-foot rooftop deck, complete with an outdoor pool, cabanas, a bar and expansive terrace with views of the downtown skyline and the university campus.

"Art and music come together throughout The Otis Hotel's design and culminate with the vast vinyl library, classic in-room record players, and above all, the expansive rooftop space - where sunsets, sunrises and the skyline create a natural canvas unlike anywhere else in Austin," Hoffman noted.

Founded in 1998 as a vision of Spanish hotelier Antonio Catalan, AC Hotels by Marriott was created with the belief that each aspect of the hotel experience should have a thoughtful response to "why?" AC Hotels edits away the unnecessary to remove friction, allowing guests to focus on what's important to them. Inspired by classic European design, the brand is perfectly suited for the entrepreneurial traveler, featuring simple, clean and crisp lines that create a feeling of harmony and inspire creativity.

Locals and guests alike will have access to several new dining and drink locations. This includes two full-service restaurants, including Acre 41 and Austin's second Burger Bar location. AC Hotel Austin will offer guests the brand's European-inspired breakfast concept at AC Kitchen and signature cocktails and tapas at AC Lounge, a unique bar on the second floor with outdoor seating.

Check out more about The Otis Hotel here: https://otishotel.com /



New GM Thomas Hoffmann
/ SLIDES
Tags: White Lodging, The Otis, AC, Hotel, GM, General Manager, Thomas Hoffmann,

About White Lodging

About Autograph Collection Hotels

About AC Hotels by Marriott

Media Contact:

Caitlin Martz
Senior Account Supervisor
TURNER
T: 303-333-1402
E: Caitlin.Martz@turnerpr.com
W: http://www.turnerpr.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.