White Lodging Names Thomas Hoffmann Dual General Manager at the Otis Hotel and AC Hotel Austin

USA, Merrillville, Indiana. March 14, 2019

White Lodging has named Thomas Hoffmann the dual general manager at The Otis Hotel and AC Hotel in Austin, Texas.

Hoffmann brings more than 20 years of hospitality experience, and his distinguished career has encompassed roles in six countries and three continents. Most recently, he served as opening general manager of the first Autograph Collection hotel in Alabama, the Grand Bohemian Hotel Mountain Brook in Birmingham.

"My goal in this role is will be to establish The Otis Hotel and AC Hotel as the most unique, exciting and highly successful properties in the Austin market," said Hoffmann. "I strive to have fun while building a strong team to support the ongoing success and growth of White Lodging in Austin and across its portfolio."

While at the Grand Bohemian Hotel Mountain Brook, the hotel earned the 2017 Autograph Collection North America Hotel of the Year award. The hotel also achieved one of the highest guest satisfaction scores across U.S. Autograph Collection in its first year of operation.

Hoffmann holds a degree in Culinary Arts and a Bachelor's of Science in Economics with specialization in Hotel Management from the University of Hannover, Germany. He served on the board of directors of the Alabama Hotel and Restaurant Association and was a member of the Implementation Committee for the city of Birmingham's Tourism Master Plan.

The Otis Hotel and AC Hotel Austin

Located along the southwest edge of University of Texas at Austin's campus, the two hotels will set a new standard of Texan hospitality and bring 7,100 square feet of meeting space and 347 rooms to the city; 191 rooms, including 29 suites at The Otis Hotel; and 156 rooms, including two suites at AC Hotel Austin. Both hotels are set to open in early 2020 and bring White Lodging's portfolio to 13 hotels and 12 restaurant and bar concepts in Austin. White Lodging is also currently building the new 613-room Marriott downtown at the Convention Center.

The Otis Hotel is Austin's first-ever Autograph Collection hotel. The Otis Hotel's overall experience and design are inspired by Austin's very own artists, the city's world-famous music culture, and the neighboring University of Texas Longhorn Legacy.

Natural elements will be incorporated into the design, including copper and its restorative benefits. Each of the guestrooms will feature unique touches, such as in-room record players allowing guests to select classic LPs from the hotel's carefully curated vinyl library. Guests of The Otis Hotel will also have exclusive access to Otopia, a 4,000 square-foot rooftop deck, complete with an outdoor pool, cabanas, a bar and expansive terrace with views of the downtown skyline and the university campus.

"Art and music come together throughout The Otis Hotel's design and culminate with the vast vinyl library, classic in-room record players, and above all, the expansive rooftop space - where sunsets, sunrises and the skyline create a natural canvas unlike anywhere else in Austin," Hoffman noted.

Founded in 1998 as a vision of Spanish hotelier Antonio Catalan, AC Hotels by Marriott was created with the belief that each aspect of the hotel experience should have a thoughtful response to "why?" AC Hotels edits away the unnecessary to remove friction, allowing guests to focus on what's important to them. Inspired by classic European design, the brand is perfectly suited for the entrepreneurial traveler, featuring simple, clean and crisp lines that create a feeling of harmony and inspire creativity.

Locals and guests alike will have access to several new dining and drink locations. This includes two full-service restaurants, including Acre 41 and Austin's second Burger Bar location. AC Hotel Austin will offer guests the brand's European-inspired breakfast concept at AC Kitchen and signature cocktails and tapas at AC Lounge, a unique bar on the second floor with outdoor seating.

Check out more about The Otis Hotel here: https://otishotel.com /



New GM Thomas Hoffmann
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Tags: White Lodging, The Otis, AC, Hotel, GM, General Manager, Thomas Hoffmann,

About White Lodging

About Autograph Collection Hotels

About AC Hotels by Marriott

Media Contact:

Caitlin Martz
Senior Account Supervisor
TURNER
T: 303-333-1402
E: Caitlin.Martz@turnerpr.com
W: http://www.turnerpr.com

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.