JW Marriott Orlando Bonnet Creek Resort & Spa Announces Vibeke Sansone as Director of Sales & Marketing

USA, Orlando, Florida. September 22, 2020

JW Marriott Orlando Bonnet Creek Resort & Spa is pleased to announce the appointment of Vibeke Sansone as Director of Sales & Marketing. In her role at the newly opened luxury hotel, Sansone will develop strategies to establish JW Marriott Orlando Bonnet Creek Resort & Spa as a leader in the marketplace through the development of future and repeat business as well as a trailblazer in local business, namely the food and beverage outlets and leisure business.

A longtime sales professional, Sansone brings more than 30 years of hospitality industry expertise to JW Marriott Orlando Bonnet Creek. After earning her bachelor's degree in hospitality administration at the Danish Hotel and Restaurant Institute in Copenhagen, she began her career at JW Marriott Century City, Los Angeles as Director of National Accounts. She has served in Sales Leadership roles in several Marriott Branded properties including Ritz-Carlton and Renaissance in Los Angeles, New York City, Florida, Mexico and the Caribbean. Most recently, Sansone served as Director of Sales & Marketing at the historic Vinoy® Renaissance St. Petersburg Resort & Golf Club.

"Vibeke is an incredibly talented team leader and exactly the kind of innovative thinker we've been looking for at JW Marriott Orlando Bonnet Creek," said General Manager Sam Basu. "Her ideas, knowledge and expertise in the hospitality industry will undoubtedly take our new property to the next level."

Just a 30-minute drive from the Orlando International Airport and ideally located on the doorsteps of Walt Disney World, the expansive 516-room JW Marriott Orlando Bonnet Creek Resort & Spa has been thoughtfully designed to promote a sense of well-being and relaxation. Resort guests will enjoy warm, inviting social spaces and amenities, including the Spa by JW and a rooftop terrace boasting nightly views of theme park firework displays. The property opened its doors on July 1, 2020.

For additional information, or to book a stay, please visit: www.jwmarriottorlandobonnetcreek.com. Catch an inside look on social media at @jwbonnetcreek on Instagram.


/ SLIDES

About Marriott Orlando Bonnet Creek Resort & Spa

Media Contact:

Whitt Kelly
Senior Account Exec
TURNER
T: 303-333-1402
E: whitt.kelly@turnerpr.com
W: http://www.Turnerpr.com

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Sales & Marketing: Playing the Long Game

During an economic downturn, it is tempting to slash marketing budgets to make up for lost revenue. But smart hoteliers play the long game, knowing that companies who stay engaged with their customers will be the first to benefit from a rebound. Therefore, now is the time to renew and revamp sales and marketing strategies in order to be ready for what lies ahead. For example, this is a perfect time to refresh website content, social media and SEO.  The same for hotel blogs where content can be updated to give customers inspirational ideas as they begin to travel and meet again. Multimedia assets should also be revised with new photo/video shoots that provide accurate information about how setups, room configurations, and onsite offerings have changed to accommodate safer meetings and social distancing. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting in anticipation of a recovery in 2021.