Choice Signs With Equinox Hospitality to Develop Five Sleep Inn and MainStay Suites Properties

USA, Rockville, Maryland. March 20, 2019

Choice Hotels International, Inc. (NYSE: CHH) has signed agreements with Equinox Hospitality to develop three dual-brand Sleep Inn and MainStay Suites properties and two stand-alone Sleep Inn hotels. These midscale hotels will be built in the Phoenix metropolitan area and across California, and the first hotel is set to open in 2021.

"Choice offers hotel developers proven midscale brands that appeal to guests across the country," said Brian Quinn, vice president, head of development, new construction brands, Choice Hotels. "Strong demand for the Sleep Inn and MainStay Suites brands is clear: our domestic pipeline now includes nearly 300 hotels across the two brands. These agreements allow Choice's innovative midscale prototypes to reach even more travelers in new markets."

Equinox Hospitality is a premier hotel ownership, management, acquisition, and development company that was founded 25 years ago.

"These agreements are a perfect fit for us—not only is Choice Hotels a recognized leader in the midscale segment, but the company is committed to franchisee profitability," said Abdul Suleman, president and chief executive officer, Equinox Hospitality. "We're confident in the Sleep Inn and MainStay Suites brands' ability to exceed the expectations of travelers, no matter their stay occasion. We can't wait to open the doors of these brand-new properties and welcome guests visiting Arizona and California."

The Sleep Inn hotels will reflect the brand's Designed to Dream prototype, with a nature-inspired aesthetic, sleek, timeless design, an efficient footprint, and a low cost-to-build for owners. The MainStay Suites prototype features an open-concept design with polished, modern amenities that resonate with guests. The Sleep Inn and MainStay Suites dual-brand concept offers operational efficiencies and a diverse model that serves business, leisure, and extended-stay guests.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in August 2019...

Food & Beverage: Millennial Chefs Lead the Way

Led by Millennial chefs, hotels continue to foster sustainability, sourcing and wellness within their dining rooms and banquet spaces, and by all measures, this is responsible for an increase in their revenues. In many hotels, the food & beverage division contributes 50 per cent or more to hotel sales and they are currently experiencing double-digit growth. As a result, hotel owners are allocating an increasing amount of square footage for F&B operations. The biggest area of investment is in catering, which is thriving due to weddings, social events and business conferences. Hotels are also investing in on-site market or convenience stores that offer fresh/refrigerated foods, and buffet concepts also continue to expand. Other popular food trends include a rise of fermented offerings such as kombucha, kimchi, sauerkraut, tempeh, kefir and pickles - all to produce the least processed food possible, and to boost probiotics to improve the immune system. Tea is also enjoying something of a renaissance. More people are thinking of tea with the same reverence as coffee due to its many varieties, applications and benefits. Craft tea blending, nitro tea on tap and even tea cocktails are beginning to appear on some hotel menus. Another trend concerns creating a unique, individualized and memorable experience for guests. This could be a small consumable item that is specific to a property or event, such as house-made snack mixes, gourmet popcorn, macaroons, or jars of house-made jams, chutneys, and mustards -all produced and customized in house. One staple that is in decline is the in-room minibar which seems to have fallen out of favor. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.