Choice Signs With Equinox Hospitality to Develop Five Sleep Inn and MainStay Suites Properties

USA, Rockville, Maryland. March 20, 2019

Choice Hotels International, Inc. (NYSE: CHH) has signed agreements with Equinox Hospitality to develop three dual-brand Sleep Inn and MainStay Suites properties and two stand-alone Sleep Inn hotels. These midscale hotels will be built in the Phoenix metropolitan area and across California, and the first hotel is set to open in 2021.

"Choice offers hotel developers proven midscale brands that appeal to guests across the country," said Brian Quinn, vice president, head of development, new construction brands, Choice Hotels. "Strong demand for the Sleep Inn and MainStay Suites brands is clear: our domestic pipeline now includes nearly 300 hotels across the two brands. These agreements allow Choice's innovative midscale prototypes to reach even more travelers in new markets."

Equinox Hospitality is a premier hotel ownership, management, acquisition, and development company that was founded 25 years ago.

"These agreements are a perfect fit for us—not only is Choice Hotels a recognized leader in the midscale segment, but the company is committed to franchisee profitability," said Abdul Suleman, president and chief executive officer, Equinox Hospitality. "We're confident in the Sleep Inn and MainStay Suites brands' ability to exceed the expectations of travelers, no matter their stay occasion. We can't wait to open the doors of these brand-new properties and welcome guests visiting Arizona and California."

The Sleep Inn hotels will reflect the brand's Designed to Dream prototype, with a nature-inspired aesthetic, sleek, timeless design, an efficient footprint, and a low cost-to-build for owners. The MainStay Suites prototype features an open-concept design with polished, modern amenities that resonate with guests. The Sleep Inn and MainStay Suites dual-brand concept offers operational efficiencies and a diverse model that serves business, leisure, and extended-stay guests.

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Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.