Reflagged BEI San Francisco, a Pivot Hotels and Resorts Property, Appoints Management Team

USA, San Francisco, California. March 26, 2019

BEI San Francisco (50 Eighth Street), the newest independent lifestyle hotel located in San Francisco's Mid-Market neighborhood, announces Marc Choplick as General Manager and Mimi Carter as Director of Sales and Marketing. Choplick and Carter lead the executive team of the recently reflagged 396-room hotel that will complete a $30 million renovation in Spring 2019. The first West Coast expansion from its sister property in Beijing, China will soon offer two dining options and 10,000 square feet of co-working, meeting, and event space.

General Manager Marc Choplick brings more than 20 years of hospitality experience, and oversees BEI's developmental strategies and implementation of BEI's brand service, as well as food and beverage operations. Choplick began his career at the Business Contract Service Division of Marriott in the Los Angeles market, where he managed culinary outlets from corporate dining to fine dining and high-end catering. More recently he spent eight years as the assistant director of food and beverage and then moved in to hotel management at the Biltmore Hotel in Los Angeles. Later, he joined KOR development group to expand his hotel portfolio, and then moved on to serve as the general manager for eight years at the Westin in Long Beach. He joined BEI San Francisco to be a part of the growing lifestyle and luxury division of Davidson Hotels & Resorts in 2018.

"The arrival of BEI San Francisco is part of a major step in the growth in the Mid-Market neighborhood. Upon completion of the renovation, BEI will be a hub in the community, integrating our space and facilities for a much larger purpose," Choplick explains. "I am thrilled to work alongside the BEI team to develop the independent lifestyle brand's vision of collaboration and innovation."

Bringing more than 20 years of leadership and sales experience to her role, Mimi Carter is responsible for sales, including associate development, budget management and providing vision on both short and long-term strategies to achieve competitive revenue goals.

Prior to joining the BEI team, Carter served as sales manager at Hyatt Hotels Corporation for two years. Delving further into her hospitality career, she worked as a senior sales manager at four-star Sheraton Fisherman's Wharf, then Pan Pacific Hotels Group. Among her many accomplishments, she served as the director of sales at The Clift Royal Sonesta Hotel, JRK Hotel Group, and then for the renowned Autograph Collection's Hotel Adagio in San Francisco.

Carter brings her hospitality and leadership experience to BEI to enhance the modern programming the property brings to Mid-Market in San Francisco.

"We aim to create distinct experiences for guests, especially in the developing Mid-Market neighborhood through strategic partnerships with local businesses and companies," Carter explains. "BEI San Francisco embodies the future of hospitality with its transformative spaces and "Stay, Work, Play" rooms that will offer creative set-ups, all geared towards productivity and inspiration. We hope BEI will be a beneficial resource for those looking for additional meeting space, a weekend getaway, or a home-away-from-home for the business traveler."

BEI San Francisco is invested by CapBEI and managed by Pivot Hotels and Resorts, the lifestyle and luxury operating division of Davidson Hotels & Resorts, the hospitality company behind some of the United States' most iconic hotel properties including The Camby in Phoenix and The Don CeSar in St. Pete Beach, Florida.

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Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.