Hyatt Enters Management Agreement With Ben Thanh Holdings Affiliate to Develop Hyatt Place Hotel in Ho Chi Minh City

USA, Chicago, Illinois. April 24, 2019

Hyatt Hotels Corporation (NYSE: H) announced today that a Hyatt affiliate has entered into a management agreement with an affiliate of Ben Thanh Holdings to develop a Hyatt Place hotel in Ho Chi Minh City. The new 200-key Hyatt Place Saigon Phu Nhuan will be the first Hyatt Place hotel in Vietnam.

The Hyatt Place brand is rooted in extensive consumer insights indicating that guests seek stylish, comfortable, seamless experiences that accommodate their lifestyles and familiar routines. To embody this, the brand offers casual hospitality and purposeful service in a smartly designed, high-tech and contemporary environment.

"We are pleased to start our relationship with Ben Thanh Holdings with the introduction of our first select service hotel and the Hyatt Place brand into a fast-developing country like Vietnam," said David Udell, group president, Asia-Pacific, Hyatt Hotels Corporation. "With its thoughtful, intuitive design, Hyatt Place Saigon Phu Nhuan will offer multi-tasking professionals and leisure travelers a comfortable stay equipped with all the essentials to help them get the most out of their stay."

The hotel will reside in the Phu Nhuan district, which is considered the geographical center of Ho Chi Minh City due to its central location and accessibility from all the surrounding areas. Conveniently located within two kilometers from the Tan Son Nhat International Airport and less than five kilometers from the city's Central Business District, Hyatt Place Saigon Phu Nhuan will provide guests with convenient access to financial hubs and local attractions.

"Hyatt Place Saigon Phu Nhuan's close proximity to dynamic business zones and local attractions will help position it as the choice accommodation for value-conscious business professionals and leisure travelers," said Tri Cao Nguyen, Chairman and Chief Executive Officer, Ben Thanh Holdings. "We are excited to collaborate with Hyatt and tap on its wealth of experience in hospitality to introduce guests to Hyatt's first select service hotel in Vietnam."

Hyatt Place Saigon Phu Nhuan will feature 200 guestrooms, a cafe, grab-and-go food market, bar, lobby lounge, outdoor pool, fitness center as well as two meeting rooms totaling more than 255 square meters.

Media contact:


T: 808-344-8385
E: editor@hotelexecutive.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.