Olympia Hotel Management to Operate Point Lookout Resort & Conference Center in Northport, Maine

USA, Northport, Maine. April 29, 2019

Olympia Hotel Management announced today that they will assume management of Point Lookout Resort and Conference Center in Northport, Maine. The dramatic 387 acre conference center and resort property is set on mountainside terrain overlooking Penobscot Bay, in Maine's scenic Mid-Coast region.

The new owner of Point Lookout is Deep Creek Grazing Association. David and Tami Hirschfeld, of Camden are the principals of Deep Creek Grazing Association. They are proud to take the helm of such a majestic property, one that offers guests, wedding couples and corporate clients an authentic Maine experience.

"The Hirschfelds look forward to welcoming new and returning guests to Point Lookout," says Matthew Arrants, Executive Vice President of Pinnacle Advisory Group, on behalf of Deep Creek Grazing Association. "They are devoted to the region and deeply committed to the resort's employees. As Maine residents, they intend to be good stewards of this remarkable property. It's why they reached out to a Maine-based company like Olympia Hotel Management for their hospitality and operational expertise."

For Portland-based Olympia Hotel Management, which currently manages such Maine hotels as the award-winning Inn by the Sea, Point Lookout is a welcome opportunity to partner with another iconic property in their home state.

"We're thrilled to take over the management of Point Lookout," says Sara Masterson, Senior Vice President of Olympia Hotel Management. "We have a deep and lasting commitment to the state of Maine and this remarkable coastal property aligns perfectly with our expertise in managing outstanding properties that play an integral role in the local community."

Designed for Vacations, Reunions, Conferences & Weddings

Point Lookout was expressly designed for family vacations, business conferences and weddings. It offers 106 classic Maine pine log cabins that range from one to three bedrooms, each of them with a private screened porch, a fully-equipped kitchenette or kitchen, living and dining areas, gas fireplaces, air-conditioning, wireless high-speed Internet access, cable TV, telephone, and private bathrooms.

There is a state-of-the-art fitness center, a gymnasium, tennis, racquetball & squash courts eight lane bowling alley bowling alley, foosball and video game arcade, billiards, sports fields, 18-hole disc golf course and hiking trails.

Casual dining can be found at the indoor/outdoor Copper Pine Café, which offers breakfast and lunch.

Meetings & Weddings

Point Lookout offers more than 40,000 square feet of conference space spread among three different buildings, designed for corporate meeting, team-building retreat, family reunion, or weddings. The largest event facility, Hedges Hall, is a 20,000 square-foot conference center with an ornate lobby, sunlit wrap-around verandas, and elegant ballroom sub-dividable into three rooms. Attached is also a 10,000 square-foot open-air pavilion with retractable sides, 12 wood fired grills, and two 50-pound lobster cookers for festive barbeques or lobster feasts.

The premier conference space is The Summit, a mountaintop executive retreat, which commands one of the most spectacular panoramic views in the entire state. It features 18,900 square feet spread over seven break-out rooms, a private dining room and great room, a formal lobby & lounge area, and a scenic wrap around deck and lawn overlooking Penobscot Bay.

A Base Camp for Coastal Adventures

Point Lookout is an ideal base for exploring nearby Maine coastal towns, such as the yachting center of Camden, the gallery-filled town of Rockland, and Belfast. Bar Harbor and Acadia National Park are just an hour's drive away. Local summer activities include golfing, sailing, whale watching while during the winter, there's downhill and cross-country skiing, snowshoeing, toboggan sledding, ice fishing, and ice skating.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.