Islamorada’s Amara Cay Resort Appoints Chris Cash as Executive Chef

USA, Islamorada, Florida. May 06, 2019

Resting along the Atlantic Ocean and immersed in the vibrant culture of the Florida Key's Islamorada, the casually redefined Amara Cay Resort proudly announces Chris Cash as executive chef. Bringing a passion for fresh Florida Keys style cooking, Cash will oversee the property's signature restaurant, Reelburger, along with food and beverage efforts for meetings and special event catering.

"We are thrilled to have Chef Chris join our team at Amara Cay Resort," said Miguel Waldo, general manager of Amara Cay Resort. "He is a natural leader and his innovative approach will no doubt elevate the food and beverage program."

Before joining Amara Cay Resort, Cash held various executive chef positions at a few notable Florida Keys restaurants, including Book Key Bar and Grill, Bumbys, OO-Tray, Bayside Gourmet and Morada Bay. Cash's responsibilities included menu development, staff recruitment and management while overseeing daily restaurant operations.

"I'm excited for this new role and the opportunity to expand Reelburger's menu beyond handcrafted burgers to offer additional Keys-inspired dishes," said Chris Cash, executive chef of Amara Cay Resort.

Inspired by Islamorada's claim to fame as the "Sport Fishing Capital of the World," Amara Cay Resort's signature restaurant, Reelburger, presents gourmet burgers, ocean-inspired cuisine and hand-cut meats. Serving breakfast, lunch and dinner, Reelburger offers al fresco and indoor dining with creative craftsmanship focused on the food that also continues behind the bar with a well-rounded list of tiki and craft cocktails, specialty shakes, beer and premium wine.

Amara Cay Resort offers an oceanfront respite seamlessly blending recreation and relaxation with 110 well-appointed guest rooms and suites. A private, sundrenched beach dotted with palm trees and hammocks, a gorgeous zero-entry pool along with lawn games and non-motorized watersports create a personal, non-scripted journey for guests.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.