IHG Signs Agreement With Bin Faqeeh Real Estate Investment Company for Staybridge Suites Manama Al Seef

United Kingdom, Denham. May 07, 2019

IHG® (InterContinental Hotels Group), one of the world's leading hotel companies, has announced the signing of Staybridge Suites Manama Al Seef, marking the debut of the brand in the Kingdom of Bahrain. Expected to open in January 2020, the 128-room extended stay hotel will operate under a management agreement with major developer, Bin Faqeeh Real Estate Investment Company S.P.C. The signing was held with the attendance of H.E. Sheikh Khaled bin Humood Al Khalifa, CEO of Bahrain Tourism and Exhibitions Authority (BTEA) in the headquarters of the Bin Faqeeh Real Estate Investment Company S.P.C.

Located in the heart of the capital, Staybridge® Suites Manama Al Seef will benefit from proximity to the popular shopping and commercial destination, the Seef District. Guests can also enjoy home-like surroundings and amenities throughout the hotel with a feeling of community including a fully equipped kitchen, spacious suites, large workspaces, complimentary WiFi, a business centre and fitness centre.

Commenting on the signing, the Chief Executive Officer of Bahrain Tourism and Exhibitions Authority, H.E. Shaikh Khaled bin Humood Al Khalifa stated: "The development of Staybridge® Suites comes in line with BTEA's strategy which focuses on four pillars ‘awareness, attraction, access, and accommodation' in order to attract regional and international visitors, further increasing the tourism sector's contribution to the national economy. Bahrain is currently witnessing the launch of several hotels and serviced apartments due to the influx of inbound tourists. We will continue to dedicate our efforts towards enhancing tourist and hospitality services in order to deliver exceptional services for visitors"

Pascal Gauvin, Managing Director, India, Middle East & Africa, IHG said: "We are excited to be partnering with Bin Faqeeh Real Estate Investment Company to debut the Staybridge® Suites brand in Bahrain. The tourism industry in Bahrain is gaining momentum with an increase in leisure and business travellers, especially from the GCC countries, that is resulting in a rising demand for long stay accommodation. Seef District is the commercial hub of Bahrain and boasts of some of the best shopping destinations in the city, which is why it makes perfect sense to develop the Kingdom of Bahrain's first Staybridge Suites here.

He added: Staybridge Suites Manama Al Seef marks our third hotel in the country, positioning us to cater to a wider-range of guest profiles, and we look forward to welcoming our guests to this newest addition to our portfolio, in 2020."

Mr. Faisal Faqeeh, Chairman of Bin Faqeeh Real Estate Investment Company S.P.C., added: "The fantastic location combined with the unique offering of Staybridge Suites Manama Al Seef, make it the ideal choice for travellers looking for a home away from home experience. Designed to give both business and leisure travellers a compelling experience in the heart of the city, we are proud to partner with a global leader such as IHG, to further market growth in the country. We are confident that our partnership will be a success and look forward to welcoming guests to the hotel."

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.