Lifsey and Pinnacle Plan June 2019 Opening of Current, a New-Build Boutique Hotel as Part of Marriott’s Autograph Collection

USA, Tampa, Florida. May 13, 2019

Development company, Lifsey Real Estate & Holdings, and Pinnacle Hotel Management announced today the opening of their joint venture - the new-build Marriott Autograph Collection Hotel - Current. The contemporary boutique hotel, specifically designed to offer guests sweeping views of the Bay from every room, is projected to start taking reservations this summer.

Current is a ten-story, 4-star hotel with 180 luxuriously appointed guest rooms. Amenities include but are not limited to a water-facing 9th-story fitness center, infinity-style pool, a full-service restaurant, Tampa Bay's tallest rooftop bar, and a 2,300 square-foot ballroom. Guests also have access to a private beach with complimentary water sports equipment and firepits.

The restaurant, Julian, is housed in the first-floor lobby area and named after the Lifsey family patriarch, Julian Lifsey. It will offer lunch and dinner, featuring internationally-inspired small plates with a focus on incorporating the freshest local ingredients available. The hotel is also home to Rox, a rooftop lounge on the 10th floor, overlooking Tampa Bay's skyline, with a floor-to-ceiling glass atrium, and open-air terrace.

Chef Andrew Basch, former executive chef of the Marriott Suites Sand Key and Watercolor Grill House, leads all culinary activity throughout the hotel. With more than 20 years in the hospitality industry, Basch challenges mainstream food and beverage concepts, serving innovative, carefully crafted dishes and creating memorable dining experiences for guests and visitors.

"Current has been a very personal, longstanding project for myself and my family, and we are proud to finally see our vision come to life," said President of Lifsey Real Estate & Holdings, Stan Lifsey. "It's rooted in history but also embraces the present by staying current, and that's what makes it a stand-out in the Tampa Bay area."

True to its name and design, Current is home to a rotating art gallery showcasing local artists' work. All art is curated by the Lifsey family, and seven pieces by the late Theo Wujcik are currently on display and throughout the hotel, as well as a sculpture by Mark Aeling with MGA Sculpture Studio. The first exhibit will feature work by abstract expressionist Alberto Murillo, whose art is also featured in a number of selected collections including the Givenchy Family Collection, among others.

Current embraces the Tampa Bay community every chance it can, incorporating local elements into the hotel itself. Oxford Exchange, a dining and retail establishment near Downtown Tampa, has curated the hotel's retail space, and local coffee roaster Buddy Brew will manage Current's lobby coffee bar.

Offering guests panoramic views of Tampa Bay, Current is ideally situated on the edge of Tampa's business district, approximately five minutes from the Tampa International Airport and ten minutes from Downtown Tampa. Its positioning allows easy access to the area's many idyllic beach destinations and corporate headquarters in Clearwater and St. Petersburg.

"An urban oasis, Current is authentically unique, showcasing Tampa Bay's best assets." said Pinnacle's Vice President of Operations John Marks. "We are proud to be a part of a development that values and supports this community and its economy."

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.