The Candler Hotel Appoints Executive Team in Anticipation of Summer 2019 Opening

USA, Atlanta, Georgia. June 12, 2019

Downtown Atlanta's newest destination for a stylish and one-of-a-kind experience, The Candler Hotel announces the appointment of its key executive team members, Martin Wormull as general manager and Ann Collins as director of sales and marketing. Wormull and Collins will spearhead the efforts in leading one of the most anticipated Atlanta hotel openings in many years.

Located on famed Peachtree Street NE, the 265-room hotel will open in the iconic Candler Building. On the National Register of Historic Places, the hotel is a 17-story high-rise originally built in 1906 by Coca-Cola magnate Asa Griggs Candler as Atlanta's first steel skyscraper. The Candler will be the first Curio Collection by Hilton hotel in Atlanta, joining more than 65 other distinctive hotels and resorts in premier destinations around the world.

In his new role, Wormull will drive overall operations and programming while leading the hotel staff to delight guests with southern hospitality and warm charm. He assumes this position immediately and has already stepped into the role of successfully leading the execution of all aspects of the hotels pre-opening strategy. Most recently, the 30-year hospitality veteran served as managing director at Marriott's The Dalmar and Element Hotels in Fort Lauderdale, FL, Wormull brings more than 30 years of Luxury and Boutique hotel experience to his new role. In Wormull's 17-year tenure with Hilton, he also held various executive leadership positions.

Leading the hotel's sales and marketing efforts, Collins will promote the unique qualities and exciting offerings and amenities that make The Candler Hotel the most desirable address for upscale business, events and leisure travel within the region. Bringing 20 years of industry experience to The Candler Hotel, Collins will spearhead the sales efforts for the hotel's 6,000-square-feet of meeting space, much of it boasting floor-to-ceiling windows with views overlooking the bustling environment of Atlanta's vibrant Downtown corridor. Collins most recently served as the Director of Sales and Marketing at The Georgian Terrace Hotel located on the edge of Midtown and Downtown Atlanta.

"We are thrilled to welcome Martin and Ann to the Highgate team and open our first Highgate-managed hotel in downtown Atlanta," said Steve Barick, Chief Operating Officer of Highgate. "Their extensive background in luxury hospitality and guest experience will further the success of The Candler Hotel when its doors open this Summer."

The hotel is managed by Highgate, a premier real estate investment and hospitality management company whose growing portfolio includes more than 100 properties in gateway cities worldwide.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.