L’Auberge Del Mar Appoints Robert Gregson as New General Manager

USA, Del Mar, California. June 18, 2019

L'Auberge Del Mar, managed by Noble House Hotels & Resorts, has named Robert Gregson - a 25-year hotel industry veteran most recently with The Sydell Group - its new general manager. In his new role, Gregson will be responsible for the day-to-day operations for the 121-room oceanfront property.

"We're pleased to have Bob join our talented team," says Robert Harter, director of sales and marketing for the resort. "We're looking forward to his leadership and vision, and are confident his extensive expertise will be invaluable as we continue to provide our guests with the best service and luxurious experience in Southern California."

According to Dave Danieli, Senior Vice President Asset Management for Pebblebrook Hotel Trust, which assumed ownership of L'Auberge Del Mar last year, Gregson is the ideal candidate to run the popular coastal hotel. "Bob will be instrumental to our efforts as we work to elevate the profile of L'Auberge Del Mar on a national level. He is a hospitality industry leader with the operations background necessary to take this property to even higher levels of excellence."

Gregson, a recent resident of Studio City, began his hospitality career more than 25 years ago. His most recent position was with The Sydell Group as general manager for The LINE Hotel in Los Angeles where he served on the hotel's opening team. Prior to that he was director of sales and marketing for Thompson Hotels' Hollywood Roosevelt Hotel. Other properties he worked at include W Hollywood & Residences; Hard Rock Hotel & Casino, Las Vegas; and Mondrian, West Hollywood.

He holds a bachelor's degree in business management from California State University, Chico.

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.