Amy Johnson Named General Manager of The Confidante Miami Beach

USA, Miami, Florida. June 26, 2019

Amy Johnson has been appointed general manager of The Confidante Miami Beach, effective immediately. The Confidante Miami Beach is part of The Unbound Collection by Hyatt brand, a portfolio of new and existing upper-upscale and luxury hotel properties that offer a truly differentiated stay, with personality, elegance and charm. The independent brand, which encompasses a wide range of unique properties, offers striking new adventures and unforgettable experiences.

A celebrated hospitality professional with more than 30 years of industry experience, Amy most recently served as General Manager of Hyatt Regency Calgary for the past three and a half years. Amy began her Hyatt career in 2000, after an impressive run at Fairmont Hotels, by opening Hyatt Regency Calgary as Director of Banquets with a quick move to Director of Events Sales & Planning. Following Hyatt Regency Calgary, she was promoted to Hyatt Regency O'Hare where she helped relaunch the hotel after its $175 million renovation.

Amy then transitioned to the Hyatt's corporate office to support the revenue, sales and events division as Director of Events for The Americas from 2007-2015, as part of three regional teams and was the Sales & Events lead for opening and transitioning more than 45 hotels. With her impressive experience and commitment to Hyatt's brand promises, Amy is poised to proactively drive hotel growth.

"I'm excited to join the quickly growing Unbound Collection by Hyatt brand," said Amy Johnson, newly appointed general manager of The Confidante. "I love how the hotel delivers an upbeat, relaxed and playful atmosphere and shares a glimpse into Miami's Golden Era, all with the sophistication and amenities of the modern day."

In her position, Amy oversees all aspects of property management, ensuring excellence in all operational and strategic initiatives, as well as leadership team development. She takes a deep pride and care for all the properties she oversees. For Amy, care means to be one's true authentic self, show empathy and have excellent listening skills, which is something she makes a point to do every day in her professional life.

Launched in 2016, The Confidante is a nostalgic and playful celebration of its retro-glam roots. The Confidante's vibe is nostalgic, welcoming, and unpretentious - which is akin to the meaning behind the name, The Confidante: a best friend, trusted insider. The mid-century modern hotel features 354 guestrooms, including 14 suites, with a 1950s-inspired design that reflects Miami Beach's hey-day.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.