McKibbon Hospitality Appoints Two Executives to Aloft Tallahassee Downtown Management Team

USA, Tallahassee, Florida. July 09, 2019

Aloft Tallahassee Downtown, located in the heart of the state's capital, recently appointed a new general manager and operations manager.

Brandon Miller, Aloft Tallahassee Downtown's new general manager, was promoted from his position as assistant general manager, a post he took over in May 2017 after arriving from the Nashville Airport Marriott. During his 11-year tenure there, Brandon rose through the ranks, holding such posts as restaurant supervisor, front office manager, and senior room operations manager.

He played a key role in the Nashville Airport Marriott's burgeoning success — it ranked first out of 336 hotels in check-in experience two years in a row when he was front office manager. Aloft Tallahassee Downtown felt Brandon's impact immediately, lifting the hotel to No. 2 in brand in 2018 and generating an impressive 10% year-over-year rise in Intent to Recommend.

Brandon holds a Bachelor of Science degree in Hospitality Management from Western Kentucky University.

Jennifer Johnson is Aloft Tallahassee Downtown's new operations manager. She had to travel all of two blocks for her new position, having previously served as the front office manager for the Hotel Duval, Autograph Collection. Jennifer started as a guest service representative there in September 2014 and in less than a year-and-half was appointed front desk manager.

Prior to starting her hospitality career, Jennifer put her people skills to the test as the assistant director of Imagination Day School in Tallahassee, which cared for and educated 125 children ranging from 3 months to 5 years old. She created a coaching and mentoring program to help improve the school's performance, leading to 100 percent occupancy.

Jennifer holds a Bachelor of Science in Business Administration from Flagler College in St. Augustine, Florida.

A 9-minute walk from the Florida State Capitol, Aloft Tallahassee Downtown is a contemporary hotel featuring 162 rooms, three meeting spaces, an outdoor pool and 24-hour fitness center. In addition to a pet-friendly policy, the hotel offers guests inventive cocktails, craft beers and enticing pub food at the hotel's w xyz bar, and space to relax and unwind at the re:mix lounge.

Aloft Tallahassee Downtown and Tampa-based McKibbon Hospitality, which owns and manages the hotel, welcome the vital new additions to the management team.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.