The Alexander, a Dolce Hotel, Welcomes Barry Cockrum as General Manager

USA, Indianapolis, Indiana. July 16, 2019

The Alexander, A Dolce Hotel in the CityWay area of downtown Indianapolis, is thrilled to announce Barry Cockrum as its new general manager. Cockrum brings more than two decades of experience in the hospitality industry to the 209-room, art-centric hotel, and will oversee daily operations, budgets, sales and marketing.

"Since joining the team in 2013, Barry has been a symbol of positive leadership and unwavering commitment to both our culture and brand," said Richard Maxfield, Senior Vice President, Operations, for Wyndham Hotels & Resorts, Inc. "He has a proven track record with a commitment to excellence, dedication to deliver exceptional service to guests and customers, and the passion to train and professionally develop others."

Cockrum has been with The Alexander as its Director of Sales & Marketing since March 2013 and has been recognized several times for his leadership, earning company-wide accolades like the Dolce Global Sales Leader of the Year award and the Global Director of Sales & Marketing of the Year award. Cockrum previously was a Senior Account Executive at JW Marriott Indianapolis, and the Director of Sales & Marketing for the Indianapolis Marriott Downtown and the Detroit Marriott at Centerpoint.

As an Indiana native, Barry's passion for the community is apparent through his affiliations and board member titles with Indiana branches for the Leukemia Society of America, American Heart Association, and Professional Convention Management Association, among other organizations.

"The Alexander is now known for a certain standard of prestige which is attributed to our talented team that truly cares about each individual guest," said Cockrum. "I look forward to continuing that legacy and bringing the best of Indianapolis art, culture and hospitality to all of our visitors, both internationally and within our neighborhood."

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Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.