MJH Attracting Millennials With Renovation of Its Comfort Suites in North Carolina

USA, Danbury, Connecticut. August 08, 2019

Since renovating its Comfort Suites in Gastonia, North Carolina, in February, hotel manager Meyer Jabara Hotels (MJH) is seeing a steady flow of new travelers booking rooms and writing positive guest reviews, many saying they will return on their next visit and also recommend this property to others. Located at 1874 Remount Rd., the all-suite hotel has refreshed its public spaces, guestrooms and guest baths, and installed new technologies that are keeping travelers connected.

"Once guests walk through our doors, they will forget any preconceptions of Comfort Suites," said General Manager Patrick Jolly. "This hotel is modern. It's sleek. Our new design gives off a mid-century modern vibe that is so popular with today's Millennials because it's attractive, versatile and it has staying power. From the lobby to the rooms, there are clean lines and fresh pops of color that appeal to everyone, from seniors and families on vacation to corporate business travelers looking for a comfortable room. Women just love our large, well-lit guest baths, and guests of all ages are wowed by our high-speed Internet. Everyone who stays with us has nothing but positive comments. Our guest satisfaction scores are soaring and guests' ‘likelihood to return' and ‘likelihood to recommend' rankings are higher than ever before. You honestly have to come see it to believe it."

To ensure that guests can stay connected while on the road, MJH added five times more bandwidth and 10 times more data throughput to its guest Internet offering. The company also equipped nightstands and room desks with a total of six USB ports and five 120v electric outlets to charge multiple mobile devices simultaneously. In the Fall, the Comfort Suites Gastonia will embark on Phase II of its renovation, which will include adding new vinyl wallcovering, lighting and carpeting to room corridors and all in-room TVs will be upgraded from 32-inch to 40-inch models.

"It's truly a time of change for the Comfort Suites brand," said Justin Jabara, MJH VP of Business Development and Acquisitions. "There's a renaissance that blends the warm and welcoming heritage of the Comfort brand's past with a refreshed, modern look and feel that is quickly catching the eye of all travelers - especially Millennials.

"These property enhancements were exactly what was needed to breathe new life into this interstate hotel," he said. "It's refreshing to see that Comfort Suites Gastonia is not just a place to stay for weary road warriors. Corporate travelers and discerning Millennials who are looking for experiential travel are seeking out this hotel, and they are returning again and again. We couldn't be more pleased with this property's performance and its commitment to delivering a one-of-a-kind guest experience."

The Comfort Suites Gastonia is located near several attractions, including the Daniel Stowe Botanical Garden, Charlotte-Douglas International Airport, the Discovery Place museum, U.S. National Whitewater Center, Carowinds theme park, Crowder's Mountain State Park, Schiele Museum of Natural History and the NASCAR Hall of Fame. Guests can enjoy complimentary WiFi and FREE hot breakfast daily. The hotel boasts meeting space, a fitness center, business center and seasonal outdoor pool. Guests can also earn rewards like free nights and gift cards if they are a member of the Choice Privileges® program.

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Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.