Pendry Hotels & Resorts to Begin Construction of Pendry Washington D.C. – The Wharf

USA, Orange County, California. August 21, 2019

Pendry Hotels & Resorts, today announced its further expansion into the Mid-Atlantic with Pendry Washington D.C. - The Wharf. The 140,000-square-foot hospitality development located within Phase 2 of The Wharf, is set to begin construction this summer. This new addition to The Wharf will bring the Pendry Hotels & Resorts refined sense of modern-day luxury hospitality to the waterfront neighborhood in 2022.

Pendry Washington D.C. - The Wharf represents the expanding hospitality brand's first property in the nation's capital, featuring 131 guestrooms, including 34 suites; three food and beverage concepts including a chic cocktail lounge; destination pool deck with an indoor/outdoor restaurant; rooftop lounge and bar; Spa Pendry and fitness center, and more than 5,000-square-feet of meeting and event space, including a rooftop event space—with a modern approach to design that will pay tribute to the city's dynamic history.

"We are incredibly excited to partner with PN Hoffman and Madison Marquette to bring the Pendry brand to D.C.'s The Wharf, a destination that we believe is one of the most exciting and innovative mixed-used development communities in the country," said Alan J. Fuerstman, Founder, Chairman and CEO, Montage International. "With stunning architecture and exceptional culinary and entertainment offerings, we look forward to welcoming the community and visitors to this incredible destination."

Pendry Washington D.C. - The Wharf is designed by Design Agency and will draw inspiration from the iconic colonnades and limestone buildings for which the nation's capital is known, reinterpreting their architectural principles into a contemporary and sophisticated design. The hotel will express a tailored and timeless European-inspired sensibility.

"As we launch into building Phase 2 and completing The Wharf, we are thrilled to welcome the first Pendry Hotel in the District to the waterfront neighborhood," said Monty Hoffman, Founder and CEO of PN Hoffman. "With the addition of this boutique hospitality landmark, we look forward to having both the D.C. community and visitors experience all that this innovative brand has to offer. With a refreshing take on the traditional hotel, we believe this artfully designed destination will provide guests with unrivaled experiences while embracing the waterfront culture of The Wharf and eccentricities of The District— a complementary addition to this transformational D.C. waterfront neighborhood," Hoffman added.

"We are thrilled to welcome Pendry Hotels & Resorts to The Wharf's Phase 2," said Amer Hammour, Chairman of Madison Marquette. "Pendry's luxury hospitality brand — with its emphasis on customizing each hotel's design and experience to reflect the unique character of its location — will be a superb fit for The Wharf's expanded waterfront presence. Pendry's addition will complement The Wharf's extraordinary curation of retail, residential, office, entertainment and dining experiences."

This marks the sixth Pendry Hotels & Resorts property under development in the brand's portfolio and follows the openings of Pendry San Diego and Sagamore Pendry Baltimore in 2017.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.