Owned and Managed by Solara Hospitality, 138-Room Courtyard by Marriott Opens in North Charleston, South Carolina

USA, Bethesda, Maryland. September 11, 2019

Courtyard by Marriott Charleston-North Charleston opens its doors in North Charleston, South Carolina. Featuring an innovative lobby space as well as Courtyard's latest contemporary room design, the new hotel provides flexibility and choices that allow guests to optimize and elevate their travel experience. Located at 7465 Northside Drive, the 138-room hotel will operate as a Marriott franchise, owned and managed by Solara Hospitality of Columbia, South Carolina. The management team at the property is led by General Manager George Prioleau III, who has worked internationally and nationally for Marriott International, Inc.

Whether traveling for business or pleasure, the Courtyard by Marriott Charleston-North Charleston offers guests convenient access to Tanger Outlet Mall, North Charleston Coliseum, area beaches and the famous historic Charleston City Market.

Courtyard continues to innovate the guest experience to meet the changing needs of its guests. The latest room design offers hybrid zones for working, sleeping, relaxing and getting ready. Indirect lighting and a neutral, tone-on-tone color palette provides an elevated and modernized look and feel during the full guest experience from booking to stay.

"From day one, Courtyard has prided itself as a brand that listens to business travelers," said Janis Milham, senior vice president and global brand leader, Classic Select Brands. "Today's technology has changed how people travel. Our guests want a room that has purpose and flexibility that enables a seamless transition between relaxing and working. Courtyard is designed to offer them a relaxing and functional space to work the way they want to, when they want to."

The new room design is intuitive and thoughtful, offering flexible yet comfortable spaces that enable technology. Upon arrival, guests can store bags on the "Luggage Drop" and plug personal devices into the "Tech Drop" ledge for seamless technology integration.

Signature furniture and architectural elements replace traditional art in the new guestroom. The "LoungeAround" sofa offers a pop of color and a comfortable area for relaxing or for working. The new design also features a light desk on wheels, allowing guests to work from anywhere in the room.

An upgraded, more spacious layout creates an enhanced bathroom experience. A "Shower Nook," housing shampoos and towels, makes amenities accessible without having to leave the shower.

Throughout the hotel, guests can connect with ample electrical outlets. The business library features several computer terminals, along with a printer and separate computer stations dedicated solely to printing airline boarding passes and checking flight status.

The Courtyard by Marriott Charleston-North Charleston features the brand's latest lobby design, where guests can enjoy an open and modern environment outside of their rooms. As an extension to Courtyard's inviting public spaces, the newly designed Bistro is the epicenter of the lobby, which fosters social connections and collaboration with more flexible and informal seating options. As an ideal casual dining destination, the new Bistro offers guests a wide variety of fresh Classic American menu items with a contemporary twist and proudly brews StarbucksÒ coffee. In the evening, the Bistro Bar also features an array of cocktails, beer and wine for guests to enjoy at the end of the day. The entire menu was carefully designed to offer a variety of flavorful, fresh items to satisfy every palate from morning to night.

The four-story hotel features an outdoor swimming pool, an outdoor patio with a fire pit, a well-equipped fitness center and guest laundry, and offers 1,184 square feet of meeting space to accommodate functions of up to 114 people.

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Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.