Hotel Crescent Court Debuts Renovation to the Crescent Club

USA, Dallas, Texas. September 11, 2019

Situated in the heart of Uptown Dallas within the flourishing 11-acre Crescent Complex, Hotel Crescent Court proudly announces the completion of its renovation to The Crescent Club. Located on the 17th floor of the Crescent Complex's center office tower, this reimagination adds to the newest chapter in the Hotel Crescent Court's rich history by complimenting exceptional service with luxurious design. With views of the downtown Dallas skyline, the overhaul embraces the existing club's traditional French craftmanship, while bringing all-new character to the dining areas, its conference rooms and iconic bar, refreshing the 19th Century space into a social sanctuary for events, meetings, recreation and relaxation.

"As the hotel just completed a multi-million-dollar renovation last year, The Crescent Club was the natural next step we knew we wanted to focus on," said Andrew Davidson, general manager at Hotel Crescent Court. "As we continue to strive to exceed expectations for our club members and guests alike, having a design concept representative of our service, while still honoring the space's history was incredibly important to us."

Throughout the development, the interior designers were methodical in achieving the perfect balance between preservation and transformation. Los Angeles-based design firm Forchielli Glynn, LLC was appointed to re-envision the club's new look, which coincides the hotel's classic personality with contemporary extravagance. When entering the private 17th story dining club, guests will notice all the original millwork, marquetry wood floors and marble details that are now enhanced with an uplifting background of colors and textures complimented by soft blues and neutrals. With wallcoverings dressed in geometric patterns and stripes, the space was envisioned to honor the integrity and original DNA of the club, allowing its extraordinary character to be showcased and celebrated.

In addition to the cosmetic changes, Hotel Crescent Court welcomes Jose Marquez as Chef De Cuisine at The Crescent Club. Ranking sixth in the nation by Platinum Clubs of America, Marquez is a passionate and dedicated chef with over nine years of experience in top ranked hotels and clubs. Chef Marquez's career has since been shaped by experiences at numerous restaurants and catering hotels throughout the state of Texas including Executive Sous Chef at The Fort Worth Club in Fort Worth and Lead Cook at The Ritz Carlton in Dallas. With these changes, The Crescent Club will continue to set the standard for culinary excellence, bringing a combination of innovative cuisine and refined service to the area.

The members-only Crescent Club offers access to Dallas' most exclusive private club with the option for both business and social memberships as well as wellness memberships, just minutes from downtown Dallas. Business and social club members enjoy access to private dining, exclusive networking and social events, monthly dining credits and reciprocal access to exclusive private clubs across the U.S. Wellness membership benefits include 24-hour fitness center access, complimentary group fitness classes, preferred member pricing on spa services including access to a full body cryotherapy chamber and unlimited use of the men's and women's fitness lounges, sparkling terrace pool, steam rooms, whirlpools, saunas and cold dips. Both membership types enjoy complimentary valet, preferred member pricing at area dining establishments, preferred member rates on hotel stays and reciprocal access to some of the most exclusive private dining and health clubs around the world. The Club is open during the day Monday through Friday and in the evening Monday through Saturday.

As a Lone Star landmark, Hotel Crescent Court mirrors its stylish surroundings - steps from the bustling Dallas Arts District with easy access to shopping, dining and entertainment. The luxury hotel's 186 rooms and 40 lavish suites reflect gracious Texas hospitality including a private bar, custom bath products and thoughtful touches. 13 innovative dining outlets satisfy guests' culinary cravings, from the world-renowned Nobu featuring delectable Japanese fare to the glass-enclosed The Conservatory overlooking courtyard gardens. With a full-service spa and fitness center, as well as the members-only The Crescent Club, Hotel Crescent Court echoes the exclusivity of a country club with sophisticated amenities, including a sparkling outdoor swimming pool, 17 event spaces encompassing 23,320 sq. ft. and specially-curated programs celebrating the community through unique and indigenous experiences.

For more information about The Crescent Club or to become a member, please visit www.crescentcourt.com or call 214-953-4387.


About Hotel Crescent Court

Media Contact:

Janie Henker
Public Relations Representative
The Zimmerman Agency
T: 850-668-2222
E: jhenker@zimmerman.com
W: http://www.zimmerman.com

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.