Crestline Hotels & Resorts Selected to Manage New Dual-Branded Hyatt Place and Hyatt House in Arizona

USA, Fairfax, Virginia. October 03, 2019

Crestline Hotels & Resorts, LLC ("Crestline") announced today its management of the dual-branded Hyatt Place and Hyatt House hotels located on Arizona State University's Tempe Campus. The hotels, which are scheduled to open in the summer of 2020, will be the first dual-branded Hyatt Hotels in the Tempe market and the first hotels to be developed in the ASU Athletic District. The hotels will be a focal point of the 350-acre Novus Corridor on ASU's campus, which will ultimately include 3.9 million square feet of office space, nearly 4,000 homes, and 300,000 square feet of retail and restaurant space. The district was created in 2010 by the Arizona Legislature to generate funding for building and renovating ASU athletic facilities. The hotels are being developed by Mortenson Construction and will be owned by Apple Hospitality REIT, Inc.

The dual-branded hotels will serve the University's leisure and sports guests as well as business travelers. The eight-story building is located on the northeast corner of Veterans Way and Sixth Street across from Wells Fargo Arena. It is designed to offer guests a welcoming place to stay, gather, and enjoy downtown Tempe with immediate access to ASU's largest sporting venues and the Novus Place retail and dining amenities. The hotels will comprise the first buildings in the transformative development of the Novus Innovation Corridor into a world-class, mixed-use urban community. Hotel amenities on the ground floor include 4,000 square feet of banquet and meeting space, outdoor function/pre-function space, multiple patios, guest kitchen, dining, and lobby bar. Rooftop amenities include a pool deck, with pool, bar, outdoor gathering area, and a fitness center with swimming pool. The hotels will be an urban oasis with vibrant pedestrian activity and patios that wrap the building on the west and north sides, and include an indoor/outdoor bar with roll-up doors to the lobby.

"We are honored to manage this truly unique hotel project that is significant for the University and the surrounding community. We look forward to being part of the Novus Innovation Center and helping to promote the growth of knowledge-intensive businesses associated with the University," said James Carroll, Crestline's President and CEO. "This dual-brand property will cater to two unique segments of demand given its combination of extended-stay product and traditional select-service product, while facilitating a very efficient operating model which will enable excellent service and allow guests to unwind in residential style guestrooms," added Carroll.

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.