D.C.’s Kimpton Rouge Hotel to Undergo $20 Million Renovation and Rebranding Set to Debut in Fall 2020

USA, Washington, D.C. February 13, 2020

Kemmons Wilson Companies (KWC) today announced the Kimpton Rouge Hotel will close on January 17 through fall 2020 as it undergoes a major $20+ million remodel and reposition, which will further enhance the yet-to-be-renamed boutique lifestyle hotel. The significant update follows the acquisition of the property by Kemmons Wilson Hospitality Partners (KWHP), the hotel division of KWC, and Valor Hospitality Partners (VHP), partner and manager for Kimpton Rouge Hotel, in September 2019.

After its complete makeover, the hotel will increase its room keys (bringing the total from 137 to 144). The fully refurbished rooms, which will include new carpet, wall coverings, furniture, lighting and complete bathroom remodel, will provide a refreshing and rejuvenating experience. The property will also debut a unique chef-driven restaurant, landscaped patio area, meeting spaces and an elegant rooftop bar with both interior and exterior areas — meaning guests can enjoy spectacular rooftop views year round.

The hotel, which originally opened 18 years ago and is one of the city's first Kimpton properties, is known for its approach to boutique hospitality, the unparalleled guest experience it delivers, chic cocktail bar and stunning views of The White House and The Washington Monument. Located between Dupont Circle and Logan Circle, it is just blocks from many of the country's most popular landmarks, monuments and attractions.

"Dupont Circle is one of the most vibrant neighborhoods in Washington, D.C., and the changes we are making to the property will reflect both the Kimpton brand and the lively area," said Raeshawna Scott, general manager of the Kimpton Rouge Hotel. "We believe the investment we are making now will continue to elevate Dupont Circle and delight our guests for years to come, and we look forward to unveiling the changes to this popular escape in our nation's capital when we reopen later this year."

KWHP and Valor are collaborating with interior designers from: Mason Studio, the same group that led the design for the Kimpton Saint George in Toronto; BBGM, a Washington D.C.-based architecture firm that specializes in hotel design; and First Finish, a full-service hotel and hospitality general contractor, to further elevate the property that has become a hub for local politicos, artists and tourists.

Valor is one of the first hotel management groups to oversee a Kimpton franchise, as Kimpton only recently began utilizing third-party management companies.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.