Crisis Communications for Hotels

A Hotel Solutions Partnership Interview With Tarsh Consulting in Conjunction With Xenia Radio "Crisis Communications for Hotels" - a Xenia Radio Interview

United Kingdom, London. May 12, 2020

Tracee Nalewak of Hotel Solutions Partnership, based in Las Vegas, interviews David Tarsh of Tarsh Consulting Ltd, a London-based award-winning PR and strategic communications consultant on the importance of effective communication in times such as the current coronavirus crisis.

Tracee Nalewak's 25-year international career in the hospitality, entertainment, gaming and tourism industries makes her an authority on customer experience, digital marketing and brand strategy.

David Tarsh is a strategic communications professional with over 35 years' experience in all forms of communications including advertising, PR and personal mentoring, helping individuals and companies to raise their profiles and establish new partnerships.

In the interview Tracee, asks David to define what exactly "crisis-mode" is for a hotel and what the top things hotels should understand about communicating in a crisis - to all their audiences such as employees, customers, investors, suppliers and media.

Messages to such audiences need to be organized and frequent and David draws on a number of past incidences where companies have got this right, and some where they have not and sets out his "do's and don'ts" for hoteliers facing challenging issues with their teams during this current pandemic.

See the interview here: https://hotelsolutionspartnership.com/crisis-communications-for-hotels-a-xenia-radio-interview/

To engage in conversation and receive the latest news and updates from Hotel Solutions Partnership, consumers can follow the company on LinkedIn, Twitter @_HotelSolutions or Facebook.


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About Hotel Solutions Partnership

Media Contact:

Ann Barriball
Executive Assistant
Hotel Solutions Partnership
T: 020-709-97520
E: annbarriball@hotelsolutionspartnership.com
W: http://www.hotelsolutionspartnership.com

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Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.