New Meliá Koh Samui Welcomes Director of Sales and Marketing

Thailand, Koh Samui, Surat Thani. June 15, 2020

A talented hospitality professional with two decades of diverse experience in sales and marketing and a passion for building strong business relationships has been named five-star Meliá Koh Samui's director of sales and marketing.

Thai national Phatsalawadee Pimpila's appointment to the new 159-room and 41-suite luxury resort on Koh Samui's north-eastern coastline in the Gulf of Thailand, comes after she previously worked as director of sales for Kanda Residences, another five-star hotel situated on Koh Samui island.

Ms Pimpila has also worked as the managing and sales director for O-Pa Television, that she co-founded, focused on travel and leisure television production. She also presented in front of the camera for a weekly show the company produced for Thai digital television.

She was a senior sales and event manager for media company Travel Daily Asia for six and a half years, and also undertook senior sales management roles for hotel Unico Sandara Cha-Am in Hua Hin, production company Capital TV and developer Celadon Land Asia Pacific.

"Ms Pimpila has an excellent track record in establishing strong business relationships with a host of clients and stakeholders," said Meliá Koh Samui's general manager Ernesto Osuna. "Her rich experience, highly motivated personality and strong work ethic will underpin our efforts to establish Meliá Koh Samui as one of Thailand's top hotels."

Situated on the edge of Choeng Mon Beach, Meliá Koh Samui celebrated its grand opening on January 10, unveiling a host of world-class facilities including two restaurants, a swim-up bar, a lagoon pool that "loops" through its grounds like a river, a two-level infinity pool, an executive lounge, spa, fitness centre, ballroom and conference facilities and, for families, a kid's club, outdoor playground and mini water park.

To contact Meliá Koh Samui, please call +66 (0) 89 184 0725 or email reservation.kohsamui@melia.com


Thai national Phatsalawadee Pimpila has been named five-star Meliá Koh Samui’s director of sales and marketing.
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Sales & Marketing: Playing the Long Game

During an economic downturn, it is tempting to slash marketing budgets to make up for lost revenue. But smart hoteliers play the long game, knowing that companies who stay engaged with their customers will be the first to benefit from a rebound. Therefore, now is the time to renew and revamp sales and marketing strategies in order to be ready for what lies ahead. For example, this is a perfect time to refresh website content, social media and SEO.  The same for hotel blogs where content can be updated to give customers inspirational ideas as they begin to travel and meet again. Multimedia assets should also be revised with new photo/video shoots that provide accurate information about how setups, room configurations, and onsite offerings have changed to accommodate safer meetings and social distancing. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting in anticipation of a recovery in 2021.