Les Hotels Baverez Selects IDeaS Revenue Solutions to Boost Competitiveness in Paris

Five-Star Hotel Group to Use the Market's Most Sophisticated RMS Solution to Increase Efficiency and Profitability

USA, Minneapolis, Minnesota. July 28, 2020

One of Paris's leading luxury hotel groups, Les Hotels Baverez, has selected IDeaS G3 Revenue Management System (RMS) to improve its forecasting capabilities and boost its competitiveness in Paris.

With three five-star hotels in the French capital, Les Hotels Baverez will implement the market's leading RMS technology to ensure revenue is maximised in all its 233 rooms.

  • Working in an increasingly competitive market - Rising competition within the luxury segment of the Paris market highlighted the importance of employing a more scientific approach to revenue management. In recent years, Les Hotels Baverez witnessed several local hotels upgrade to four- or five-star premises.
  • Centralising forecasting - Historically, demand forecasting has been a time-consuming task, with revenue managers spending too much time studying individual spreadsheets from each hotel. The implementation of IDeaS G3 RMS will centralise the reporting and forecasting processes and introduce a more refined, efficient and scientific approach to their work.
  • Stress testing pricing strategies - IDeaS G3 RMS will allow the revenue team to test the impact of different pricing strategies using the ‘What If' functionality. By running different theoretical scenarios, they will be able to simulate the impact that pricing, demand, overbooking and wash have on forecast and pricing before introducing a live change.

Laurent Lozano-Carpio, yield manager, Les Hotels Baverez, said: "The ability of IDeaS G3 RMS to instantly produce forecasts based on scientific analysis will give us strategic advantages. In a highly competitive market, IDeaS will give us all the tools to optimise the revenue of our three hotels and to better understand the behaviour of our clients.

Dr. Ravi Mehrotra, president, founder and chief scientist, said: "It's wonderful to see such a prestigious brand as Les Hotels Baverez join the IDeaS family. In today's ultra-competitive hotel environment, every euro counts and the implementation of G3 RMS will play a central role in the company's goal to boost competitiveness and maximise revenue by optimising its business mix."

About Les Hotels Baverez

Managed by the same family since 1900, Les Hôtels Baverez is a hotel group that manages three five-star establishments in Paris: Regina Louvre, Majestic Hotel-Spa and Raphael.


Hotel Regina, Paris
/ SLIDES
Tags: revenue management, RMS, technology, G3 RMS

About IDeaS - A SAS Company

Media Contact:

Kim Dearborn
Public Relations Manager
IDeaS
T: +1 909-455-4316
E: kim@mfcpr.com
W: http://www.ideas.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in May 2021...

Eco-Friendly Practices: Now More Than Ever

One theory about the pandemic states that future viruses are more likely to originate and flourish due to global warming. If true, the urgency to accelerate the adoption of eco-friendly practices is greater than ever. Of course, there are many other reasons to create a sustainable operation, including reduced utility costs, savings on operational costs, healthier and happier guests and employees, and positive publicity, marketing and community goodwill. Many hotels are introducing innovative programs into their operations - from recycling bins in guest rooms to starting a roof top garden. Other hotels are using eco-friendly cleaning products, reusing towels and sheets, sourcing locally grown food, supporting the use of electric vehicles, and permitting guests to refill their reusable water bottles with clean, filtered water. Finally, some hotels are encouraging guests to get involved by making it possible for them to participate in local community clean-up projects. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.