Best Western Opens First SureStay Studio in Charlotte, North Carolina

USA, Phoenix, Arizona. September 22, 2020

Best Western Hotels & Resorts (BWHR) today announced the opening of SureStay Studio by Best Western Charlotte Executive Park, the first property to open as part of the company's newest brand concept, SureStay Studio by Best Western. The hotel recently opened its doors to guests after completing a $1.8 million renovation. The hotel offers 116 suites along with the amenities today's travelers expect from an extended-stay experience.

"SureStay Studio provides a premium-economy extended stay experience where value and quality meet the convenience of home," comments Brad LeBlanc, Senior Vice President and Chief Development Officer of BWHR. "Charlotte is the ideal location for the first SureStay Studio property, offering easy access to uptown Charlotte, which is an important business hub as well as we an ideal leisure destination. We are thrilled to welcome this hotel to our portfolio as we continue to grow SureStay Hotel Group."

SureStay Studio by Best Western Charlotte Executive Park provides travelers with the conveniences of home with the bonus of modern amenities. The hotel boasts an outdoor pool and hot tub, state-of-the-art fitness center, a basketball court, onsite guest laundry, complimentary hot breakfast and free WiFi throughout the hotel. Each extended-stay guest suite is fully equipped with all the essential home amenities, including full kitchens with a full-size fridge and stove. Business travelers can access the dedicated onsite business center which provides complimentary full-service amenities to keep guests connected.

"We are very excited to bring a much-needed extended stay hotel to Charlotte," said Jim Oddo, ownership representative of SureStay Studio by Best Western Charlotte Executive Park and President of HMG Hospitality. "I am particularly proud to be part of SureStay Hotel Group, and to debut the first SureStay Studio property in the world. Our hotel brings a new lodging choice that offers modern convenience and is designed with home in mind. We look forward to welcoming guests with our exemplary service."

SureStay Studio launched in October 2019 and already boasts a global pipeline of 28 hotels, offering both a prototype for new construction, and opportunities for conversion. Every SureStay Studio hotel is provided unparalleled systems and support and is on-boarded with access to BWHR's award-winning website, global partnerships and sales team, and state-of-the-art revenue management system. Hotels also have access to a revenue manager to maximize revenue and reduce operating costs. SureStay Studio will benefit from BWHR's reputation for providing superior guest service and will have access to the award-winning Best Western Rewards® program, which contributes nearly 50% of gross room revenue to hotels.

Launched in October 2016, SureStay Hotel Group is already celebrating more than 320 properties globally, making it one of the fastest growing brands in the hotel industry today. The brand is known as a trusted and respected lodging option among travelers, boasting an average TripAdvisor rating of close to 4. SureStay properties offer travelers consistent and quality levels of comfort, cleanliness, and a service guarantee, all at an affordable price. The brand has also garnered significant interest among developers in the premium-economy market because of its competitive fee structure and access to BWHR's powerhouse brand.

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Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.