The Balmoral Named as First Hotel in Scotland to Receive Five Star Accolade in Forbes Travel Guide's 2021 Star Awards

Edinburgh Hotel is the Only Hotel in Scotland to Receive the Five-Star Award, Known as the Crème De La Crème of Hospitality Industry Awards

United Kingdom, London, England. September 28, 2020

The Balmoral, a Rocco Forte hotel in Edinburgh, has been named as the first hotel in Scotland to receive a Five-Star award from the world-renowned Forbes Travel Guide.

Forbes Travel Guide, the expert in genuine Five-Star service and only global rating system for luxury hotels, spas and restaurants today revealed some 2021 winners early to provide getaway inspiration as travel picks up post-quarantine. The Balmoral joins the world's finest hotels, flying the flag for Scotland on the Five-Star award list for the first time.

The Balmoral's General Manager, Richard Cooke, said:

"Receiving this amazing accolade is an honour for my team and I. Forbes Travel Guide is undoubtedly one of the most sought-after hospitality awards in the world and an independent measurement of success. Every day we strive to evolve and improve by working together to create memorable experiences for our guests. We have been working towards this goal since Forbes Travel Guide arrived in Scotland and to be the first hotel in the country to be awarded Five Stars is truly humbling."

The Balmoral adds the Forbes Travel Guide Five-Star award to an impressive list of accolades received in the past year including an AA 5 Red Star award; one Michelin star and 4 AA Rosettes for the hotel's fine-dining restaurant, Number One, and a Conde Nast Traveller Readers' Choice award naming the hotel as the Top Hotel in the UK outside of London.

"We extend huge congratulations to the entire team at The Balmoral, a Rocco Forte Hotel, for achieving the first ever Forbes Travel Guide Five-Star rating in Scotland," said Filip Boyen, CEO of Forbes Travel Guide.

He added, "It is difficult to earn a Forbes Travel Guide Star Rating, but the team demonstrated sheer excellence and dedication, delivered in a uniquely friendly manner. It's no surprise that they achieved a perfect score in ‘Courtesy and manners' and we'd also like to extend a nod to the housekeeping staff who are exceptional."

A gold standard in the hospitality industry since 1958, Forbes Travel Guide's luxury travel rating recognises the world's finest properties. Anonymous inspectors check into a hotel for at least two nights, then test up to 900 objective standards with an emphasis on exceptional service, to help discerning travellers select the world's best luxury experiences. The only way to get a Five-Star rating is by earning it through the independent inspection process.

Forbes Travel Guide will celebrate the full list of 2021 Star Award winners in spring 2021.

To view the new Star Award winners, visit ForbesTravelGuide.com.


The Balmoral, a Rocco Forte Hotel
/ SLIDES

About Rocco Forte Hotels

Media Contact:

Maggie Wyse
Assistant Account Executive
BPCM
T: 602-885-7668
E: maggie@bpcm.com
W: http://www.bpcm.com

Subscribe to our newsletter
for more Hotel Newswire articles

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in September 2021...

Hotel Group Meetings: Spirit of Innovation


Naturally, the Hotel Group Meeting business has been rocked during the Covid-19 pandemic, and the effects may be felt for years to come. But according to planners, there is pent-up demand for hotels to resume this area of their business and savvy hoteliers are being exceptionally creative in making that possible. The key is successfully implementing all recommended safety guidelines. For example, in addition to social and physical distancing, some planners are utilizing assigned seating as a way to keep people from using multiple seats and tables throughout an event. Some planners have also initiated a color-coded bracelet system that indicates the wearer's confidence level about being physically approached. Hybrid meetings are also increasingly popular, where some attendees join in person and others are looped in virtually. Other hotels have instituted a "bubble" approach, dedicating an entire wing to smaller groups, essentially walling them off from any health risks outside their area. The September Hotel Business Review will report on what some hotels are doing to address these concerns so that the group meeting business can safely resume.