Profitroom Partners With Leading Hospitality Consultancy as Its Expansion in the UK and Overseas Continues

Germany, Hamburg. November 05, 2020

Two leading hospitality heavyweights have teamed up to offer the best service possible for luxury UK and international hoteliers as the industry continues to recover - with both businesses offering expert advice and guidance to the leisure and resort hotels market at a time when maximising operational output is essential.

The new partnership will see Profitroom, one of Europe's leading SaaS suppliers to the hospitality industry, team up with Shoreline Hospitality, a global consultancy specialising in consolidating leisure hotels and resorts' strategy and operations.

Forging the partnership to help support the recovery of the hospitality sector in the UK and overseas following the coronavirus pandemic, Angelene Bungay, Global Partnership Manager at Profitroom, explains why building a network of like-minded people during a crisis makes sense. "During times of uncertainty, any hotelier would benefit greatly from converting more direct bookings and an independent assessment of their respective property," she said. "That's why the decision to partner with Shoreline Hospitality and provide better support and solutions to the UK sector and beyond made sense. Now is the time to question everything; are concepts still feasible, is the business maximising its potential in regard to revenue and profitability, what other cost-saving potential is out there without jeopardising quality? This partnership allows us to expand our network, knowledge and expertise in delivering results that keep businesses open and sustainable."

Offering a range of leading SaaS technology and hotel marketing services to hotels across the rest of the world, Profitroom has over 10 years' experience in creating products that support hoteliers in increasing their profits, delivering award-winning, innovative technologies in the process. As an expert in growing hotel revenue and simplifying complex processes, Profitroom takes pride in offering a range of easy to use solutions that help to drive more direct bookings via hotel websites.

With more than 40 years' combined experience in refining the operations of some of the world's most prestigious hotels and resorts, Shoreline Hospitality founders Andreas Acker and David Nuenemann offer various modules to independent, small and medium-sized hoteliers that range from assessing monthly operating results up to a complete company audit. They have worked with brands including; Fairmont - Raffles Hotels & Resorts, The Peninsula Hotels, Kempinski Hotels, Mandarin Oriental Hotel Group, and Urban Resort Concepts.

Sharing what drew the consultancy to partnering with Profitroom, Andreas said: "The fact that there are hardly any upfront fees for the use of the booking engine is a very interesting aspect for hoteliers, as commission on bookings can easily be added to the cost of any reservation this way. In addition, the booking engine offers almost as much information as any website which is extremely helpful, allowing customers to get all the information without having to leave the booking engine. The booking process itself is super easy too. You only have to complete two steps and, therefore, it's two to three steps shorter than other solutions offered by competitors."

In light of COVID-19, Profitroom is currently offering a 3-month recovery package, which allows use of its services but with no set-up fees, no monthly fees and no commitment. You can learn more here:

For more information about Profitroom, please visit or email

For more information on Shoreline Hospitality, please visit


About Shoreline Hospitality

Media Contact:

David Nuenemann
Founder & Managing Partner
Shoreline Hospitality
T: +49 403-486-9738

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in October 2021...

Revenue Management: Monetizing All Offerings

Of all the departments within hotel operations, Revenue Management may have been the hardest hit, due to the pandemic. The logic goes - no revenue, no need for revenue managers - so many industry professionals were furloughed. If business rebounds in 2021, as expected, then hotel management will have to determine when prevailing occupancy levels justify bringing back their revenue management team. Also, the pandemic seems to have exposed some weaknesses in the traditional RevPAR models. There is a growing understanding that it is no longer sufficient to use a "revenue per available room" model; instead, hotels are adopting a TRevPAR model (total revenue per available room). This model recognizes that revenue streams from other departments are just as important as the revenue gained from rooms. As a result, hotels are looking at ways to monetize any and all hotel offerings - from dining outlets and spas to outdoor function spaces and local partnerships. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.