The Hotel Managers Andreas Acker and David Nuenemann Have Founded Shoreline Hospitality

Germany, Hamburg. August 18, 2020

The hotel managers Andreas Acker and David Nuenemann founded the consulting company Shoreline Hospitality. They provide consulting services to independent hotels, resorts but also restaurants in Germany as well as Internationally, with key markets being the Caribbean and South East Asia.

Both have worked in some of the most renowned hotels worldwide. Their portfolio includes: Fairmont - Raffles Hotels & Resorts, The Peninsula Hotels, Kempinski Hotels, Mandarin Oriental Hotel Group and Urban Resort Concepts. After a long time abroad, the circle closes again for both of them in Hamburg, Germany where everything started almost 2 decades ago.

Andreas Acker has 20 years of experience in the international hotel industry in Europe, the USA, Southeast Asia, China, the Middle East and the Caribbean. He was involved in opening, rebranding and extensive renovation projects of various hotels in managerial positions; most recently as General Manager of a newly opened hotel property in China.

David Nuenemann has management experience in the hotel industry in Europe, the USA, the Middle East, China and the Caribbean. He spent a total of ten years in remote island environment and was responsible for the operation of a complex resort in the ultra luxury segment. Most recently, he worked as a general manager to subsequently serve as the owner's representative / asset manager for several companies.

Their consulting work focuses on independent, small and medium-sized companies. They offer various modules that range from assessing the monthly operating results up to a complete company audit. Interim management of properties as well as project management is also part of their services.

The business model sets itself apart from 'traditional consulting businesses' in the hospitality industry. Various packages are offered at fixed prices. In addition, there is obviously the possibility to provide bespoke solutions according to the respective client and their requirements, or to combine packages as desired.


@Shoreline Hospitality
@Shoreline Hospitality
/ SLIDES

About Shoreline Hospitality

Media Contact:

David Nuenemann
Founder & Managing Partner
Shoreline Hospitality
T: 004-940-34869738
E: david@shoreline-hospitality.com
W: https://www.shoreline-hospitality.com

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Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.