Choice Hotels Partners With Gulf Coast Hotel Management for Conversion of 15 Hotels to MainStay Suites

USA, Rockville, Maryland. February 04, 2021

Choice Hotels International, Inc. (NYSE: CHH) has awarded franchise agreements to Gulf Coast Hotel Management, Inc. to convert 15 MainStay Suites hotels in major markets across the U.S., the largest multi-unit transaction in the brand's history. These properties, which have already begun welcoming guests, significantly increase the brand's foothold in the midscale extended stay segment.

These 15 hotels combined add nearly 1,700 rooms to the Choice Hotels portfolio and are located in the following cities:

- Centennial, Colorado

- Meriden, Connecticut

- Altamonte Springs, Florida

- Hoffman Estates, Illinois

- Schaumburg, Illinois

- Wheeling, Illinois

- Louisville, Kentucky

- Auburn Hills, Michigan

- Farmington Hills, Michigan

- Omaha, Nebraska

- Charlotte, North Carolina

- Greensboro, North Carolina

- Raleigh, North Carolina

- Blue Ash, Ohio

- Salt Lake City, Utah

"The addition of these 15 hotels increases our domestic MainStay Suites room count by over 35% and greatly improves the brand's position in the midscale extended stay segment," said Ron Burgett, senior vice president, franchise development, extended stay, Choice Hotels. "These agreements validate our strategic focus on the extended stay segment and the investments we have made in tailoring support, sales and training to drive performance and return on investment for developers — and they certainly have taken notice. That's why MainStay has grown to nearly 100 open hotels and the pipeline has swelled to almost 130 properties, further demonstrating sustained developer interest in our extended stay brands. Whether looking for new construction or conversion opportunities, we offer brands for everyone, including MainStay Suites, WoodSpring Suites, Suburban Extended Stay, and the newly created Everhome Suites."

These new MainStay Suites hotels were purposefully designed for long staying guests with spacious, apartment-style suites featuring fully equipped kitchens and hotel amenities such as fitness rooms, on-site marketplaces, and guest laundry facilities.

"We're thrilled to grow and expand our relationship with Choice Hotels by converting these 15 properties to the MainStay Suites brand, which add to the 23 WoodSpring Suites already managed by Gulf Coast, 22 of which we own," said Ian McClure, CEO, Gulf Coast Hotel Management, Inc. "Choice has really made its mark in the extended stay segment with economy and midscale brands that offer great value to both owners and guests. These hotels will be reimagined with a new operating model that emphasizes profitability, something Gulf Coast is laser focused on during this time."

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in March 2021...

Hotel Human Resources: Pending Labor Shortage

The immense devastation suffered in the hotel industry last year has compounded a problem that human resource professionals will face once the market starts to recover in 2021 - a pending labor shortage. Though some hotels have done their best to retain employees or to ease the suffering caused by mass furloughs, staff reduction was inevitable and many of those employees may not be available to return when guest traffic picks up. Consequently, hotels will once again be competing to find and retain qualified talent to staff their operations. Naturally, companies will have to review their wage and benefits packages in order to remain competitive. They might also wholeheartedly embrace the work-from-home trend for some corporate positions. In addition, human resource professionals will also have to definitively convince frontline employees that their  hotels are safe to work in. The March Hotel Business Review will explore what some HR professionals are doing to address these and other employment issues in their respective departments.