Pacifica Hotels Appoints Julie Aschidamini as Director of Marketing

USA, Aliso Viejo, California. July 26, 2021

Pacifica Hotels, the largest owner and operator of independent, design-inspired hotels on the Pacific Coast, announces the recent appointment of Julie Aschidamini as Corporate Director of Marketing.

With over 15 years of experience in the hospitality industry, Aschidamini will lead the marketing department and add to the company's long line of talent.

"Julie's marketing experience is very well suited to guide this team," said John Pedlow, Senior Vice President of Operations at Pacifica Hotels. "Her expertise in marketing strategy, branding, digital and social media will help develop Pacifica's growing portfolio of hotels."

Aschidamini previously served as the Vice President of Marketing for Sand Cloud, a Shark Tank® company, and has held various marketing positions at L.E. Hotels, Luxe Hotels, Santa Catalina Island Company, and Terranea Resort.

"Hospitality marketing has always been a few steps behind most other industries. I hope to close the gap for our hotels and help them lead the pack when it comes to marketing strategies and initiatives." Aschidamini said.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in October 2021...

Revenue Management: Monetizing All Offerings

Of all the departments within hotel operations, Revenue Management may have been the hardest hit, due to the pandemic. The logic goes - no revenue, no need for revenue managers - so many industry professionals were furloughed. If business rebounds in 2021, as expected, then hotel management will have to determine when prevailing occupancy levels justify bringing back their revenue management team. Also, the pandemic seems to have exposed some weaknesses in the traditional RevPAR models. There is a growing understanding that it is no longer sufficient to use a "revenue per available room" model; instead, hotels are adopting a TRevPAR model (total revenue per available room). This model recognizes that revenue streams from other departments are just as important as the revenue gained from rooms. As a result, hotels are looking at ways to monetize any and all hotel offerings - from dining outlets and spas to outdoor function spaces and local partnerships. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.