IHG Signs With Pelligra Group for Hotel Conversion to Holiday Inn Dandenong

United Kingdom, Denham. November 12, 2021

IHG Hotels & Resorts is excited to be continuing its push into suburban and regional Victoria with the signing of Holiday Inn Dandenong with hotel owners, the Pelligra Group.

This will be IHG's fifth hotel with the Pelligra Group, making them one of IHG's largest owners in Australasia. It signifies the continued, successful partnership between the two groups, building on other open or signed hotels which include Holiday Inn Melbourne Airport, the newly opened Holiday Inn Werribee, and upcoming Holiday Inn Melbourne Richmond and Crowne Plaza Melbourne Carlton.

Formerly the Ramada Encore by Wyndham Dandenong, the hotel will undergo a state-of-the-art $10m refurbishment, before opening as a next-generation Holiday Inn in April 2022. The news continues IHG's rapid growth across Victoria, following the opening of Holiday Inn Werribee and upcoming Holiday Inn openings in Geelong, Ringwood, Richmond, Melbourne's Bourke Street Mall and Ballarat.

Once open, all of the hotel's 108 guestrooms will receive a major refurbishment and an additional 18 new rooms added, and the lobby will be completely transformed, incorporating Holiday Inn's Open Lobby cutting edge concept, designed to bring people together in a convivial setting.

Holiday Inn will add significant value to the property post transformation, taking it from a limited-service hotel to a completely refreshed, full-service upper midscale positioning under the much loved and globally recognised Holiday Inn banner.

Located around 30 kilometres from Melbourne, Holiday Inn Dandenong is set to be a central hub for visitors in a growing area, bustling with new infrastructure projects, big business headquarters, universities and potentially a new, $110m 15,00-seat sports stadium and events centre.

In 2006, a 15-year, $290m ‘Revitalising Central Dandenong' (RCD) program was announced by the Victorian Government aimed at improving the general amenity of the Dandenong CBD and re-establishing Dandenong city centre as the capital of Melbourne's growing south east region. Holiday Inn Dandenong will be located just a few metres from the centre of the RCD initiative and will be a vibrant and welcomed addition to the precinct.

IHG's Director of Development for Australasia & Pacific, Jael Fischer, said "The Holiday Inn brand has undergone a huge, global transformation over the last 18 months, unveiling a level of next-generation design which is making leisure and business travellers take note, fast tracking the brands growth across the region.

"This will be our fifth hotel with the Pelligra Group and we are honoured to be working with the team again to bring this completely refurbished Holiday Inn to the Dandenong community and build on our network in Victoria."

Ross Pelligra from Pelligra Group, said "There is no question we are passionate about the Holiday Inn brand and we are thrilled to once again be branding our newest acquisition under IHG's fastest growing hotel banner. We love working with the IHG team and we are excited to be building on our partnership with them.

"The location of this hotel is what really drew us to the property; just across the road from the town's main shopping centre and metres from Dandenong's major revitalisation project. Having the internationally recognised Holiday Inn brand attached to our hotel will be of great benefit as domestic and international travel returns and we are proud to be continuing our partnership with IHG."

Holiday Inn Dandenong will join the 42 open or pipeline Holiday Inn brand family hotels in Australasia & Pacific. Globally, it's the world's largest brand family with more than 4,100 open and over 1,000 in the pipeline, delivering the Joy of Travel in almost every corner of the world.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in February 2022...

Social Media: Essential Interaction

As important as social media has been to hotels as a way to engage guests and drive direct bookings, it is becoming even more essential for hotels to implement a comprehensive social media strategy. All the major platforms have users numbering in the hundreds of millions - and in some cases, billions of users - so it is imperative for hotels to have an established presence on those massive channels. The goals of social media outreach are relatively clear-cut - identify and interact with current and prospective guests; create a brand voice that resonates with your target demographic; promote products, services, special offers, and contests; and acquire market data to support your business analytics. This is accomplished by creating imaginative and shareable content in order to give your brand maximum visibility, generate bookings, and keep guests interacting with your business throughout the entire customer journey. The February Hotel Business Review will document how some hotels are successfully executing social media strategies for the benefit of their operations.