Jim Merkel Joins AHLA Board of Directors

Board Comprised of Leaders from Every Segment of Hotel Industry

USA, Columbus, Ohio. January 17, 2022

The American Hotel & Lodging Association (AHLA) has announced that Jim Merkel, CEO, Rockbridge has joined its Board of Directors.

AHLA's Board represents leaders from all sectors of the lodging industry, including brands, owners, and real estate investment trusts (REITs), management companies, independent hotels, and state associations. Jim will be part of vital discussions concerning a broad range of industry- and association-related issues at a pivotal time for the industry's recovery from the COVID-19 pandemic. Coming on the heels of record membership and engagement over the past two years, AHLA is launching a new strategic plan to guide the future of the association.

"Over the course of my 25-year career in hospitality, the AHLA has never been more important to our industry by providing a strong, united voice in our communities, in Washington, and nationwide. It's why I'm excited to join the AHLA Board of Directors," said Jim Merkel, CEO, Rockbridge. "I'm honored to have the opportunity to help further the efforts of the AHLA, working in collaboration with such a strong group of industry peers."

"I am pleased to welcome Jim to the AHLA Board," said Chip Rodgers, president and CEO of AHLA. "We are grateful to members such as Jim who volunteer their time and energy to ensure that AHLA and our industry are successful.

"As we look ahead to 2022 and beyond, I'm incredibly proud of the diversity and depth of experience our Board members bring to the table at such an important time for hotels. Our collective voice as an industry is stronger than ever in both Washington, D.C. and in city halls and state capitols across the country. There's no doubt that Jim's leadership and experience will serve our industry well as we move our policy agenda forward," said Rogers.

Jim Merkel, CEO, Rockbridge

About Rockbridge

Business Contact:

Bill Black
Director of Marketing
T: +1 614-246-2444
E: [email protected]
W: http://www.rockbridgecapital.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in November 2022...

Architecture & Design: Welcome Home

Hotels are still very concerned about adhering to all required sanitation protocols but as the crisis wanes, they are also being relied upon to provide a space to escape and retreat in comfort. To satisfy this need, many new design trends are emerging. One such trend seeks to cultivate an environment that is comparable to the warmth and coziness  a traveler might have in their home. Lobbies are being reconfigured to resemble a family living room. For example, one leading hotel chain provides an off-lobby common area where four separate video game stations and two video games tables are furnished - all free of charge to play. Another trend is to replace traditional business centers with co-working spaces  where the lines between working and social interaction are often blurred. Finally, recognizing the impact of social media, hotels are designing specific areas to facilitate picture perfect moments (think Instagram). These are just some of the architecture and design subjects that will be covered in the November issue of the Hotel Business Review.