Hei Assumes Management of Austin Southpark Hotel

USA, Austin, Texas. January 23, 2023

HEI Hotels & Resorts, one of the nation's leading operators of institutionally owned full-service hotels with a portfolio of more than 90 properties across the United States, recently announced that it has assumed management of the 312-room Austin Southpark Hotel. Owned by L+R Hotels, Hotel Southpark is located in the heart of South Austin, Texas providing easy access to the best of the city and Austin's flourishing high-tech corridor.

"We are pleased to have HEI engaged as manager of this great asset and look forward to the next chapter for this hotel," said Neil Kirk, COO of L+R Hotels, which owns the hotel.

"We are thrilled to grow our relationship with L+R Hotels through this signature Austin, Texas asset," said HEI Hotels & Resorts CEO and Managing Partner, Anthony Rutledge. "With L+ R's recent acquisition of the hotel and their vision for a comprehensive renovation, HEI's management platform and repositioning skills will help to establish the hotel as one of the city's premier lodging experiences, and we are excited to drive value on their behalf."

Hotel Southpark participates in Marriott International's reservations system and will become a Tribute Portfolio hotel upon completion of a comprehensive renovation, anticipated in late 2023. The property provides a swimming pool and 15 meeting rooms that comprise more than 21,000 square feet of meeting and event space, including a 7,500-square foot ballroom and a theater-style meeting venue. The hotel's food and beverage facilities include a three-meal restaurant and a lobby lounge.

Business Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in February 2023...

Social Media: Tailor Made Content


Social media has evolved into an indispensable medium for the hospitality industry. It has forever altered how hotels communicate with their customers and it has redefined how advertising and marketing are conducted. Currently, the biggest social media platforms are Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, YouTube and TikTok. Each has their own appeal and demographic. In order to reach the users of an individual social media platform, it is necessary for hotels to tailor their content to each platform's audience. For example, LinkedIn is more business-oriented so content might be directed to conference organizers, meeting planners, travel agencies, etc. Facebook has a more mature user base so they might be looking for family vacation packages, cultural experiences, or recreational sightseeing trips.  TikTok is popular with a younger audience who might want to know about concerts, sporting events, and gaming competitions, while Pinterest and Instagram focus on exquisite visuals and aesthetics. The February Hotel Business Review will document how some hotels are successfully integrating social media strategies into their operations.