Shiji Distribution Solutions Sees Remarkable Growth, Announces Key Promotions

Anson Lau Promoted to Managing Director - Global, Natalie Kimball Named Vice President of Strategic Accounts, Americas & EMEA, and Lluc Pons Promoted to Director of Strategic Account Sales.

USA, Atlanta, Georgia. June 05, 2024

Shiji Distribution Solutions achieved its best year in 2023, doubling booking production from 2019 despite air travel capacity remaining below pre-pandemic levels. Over the past year, the company has expanded its global business footprint considerably, signing new partnerships in Japan, Korea, Taiwan, Indonesia, Europe and the US, while launching a next-generation channel manager for customers in China, the Book & Pay online marketplace, a new Digital Assets Library within IcePortal, and a Switch & UnionPay automated B2B settlement solution. This growth and success highlight Shiji's commitment to investing heavily in innovation and product development, ensuring that it remains at the forefront of hospitality distribution.

In order to support this success and plan for future growth Shiji is promoting Anson Lau [Managing Director - Global], Natalie Kimball [Vice President of Strategic Accounts, Americas & EMEA], and Lluc Pons [Director of Strategic Account Sales]. Anson brings over 20 years of experience in hospitality B2B technology platforms, including over 8 years of experience in travel distribution, while Lluc brings over 13 years of invaluable experience in tourism, marked by a proven track record of enhancing customer performance through strategic initiatives. Meanwhile, Natalie brings over 2 decades of experience in distribution to her new position, including her current role as Vice President of the board of HEDNA.

"I am honored to take on the role of Managing Director of Shiji Distribution Solutions globally and excited to lead our talented team towards continued growth and success," said Anson Lau. "Over the last few years, we have laid a lot of groundwork for future growth, both in commercial partnerships internationally and in product development. I look forward to driving our expansion into new markets and delivering exceptional value to our customers."

Shiji Distribution Solutions' success over the past year is a testament to its dedication to providing cutting-edge solutions that meet the evolving needs of the hospitality industry. The company's exceptional services have been well-received by customers worldwide.

"I am thrilled to take on this new role and continue to build strong partnerships with our customers in the Americas and EMEA regions," said Natalie Kimball. "Shiji Distribution Solutions has a proven track record of delivering innovative solutions that drive revenue and enhance the guest experience and I am excited to be a part of this dynamic team."

Lluc Pons, newly appointed Director of Strategic Account Sales, added, "I am grateful for this opportunity to further contribute to SDS's success. I look forward to leveraging my experience to strengthen our relationships with strategic accounts and drive growth in key markets."

For more information about Shiji Distribution Solutions and its innovative products, visit the Shiji Distribution Solutions website here:


About Shiji US INC

Business Contact:

Gabriella Alverio Albors
Marketing Manager
Shiji Group
T: +1 404-948-4001
E: [email protected]
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