Scent Amenities International Launches Suite Scents(R)

. October 14, 2008

LAKE WORTH, FL, July 25, 2005. Scent Amenities International, Lake Worth, Florida, has recently launched a first of it's kind guest room amenity, Suite Scents(R) Personal Room Air Freshener. Developed by former hospitality industry executives, this innovative, unique and practical product that will enable hoteliers to show their guests...they've thought of everything.

Suite Scents(R) is designed to enhance image and name brand recognition while adding guest comfort and convenience. The pleasant, refreshing custom fragrance will help create the special ambiance desired at each property.

Available in a long-lasting and environmentally friendly, non-aerosol dispenser, this unexpected perk may also be custom colored and private labeled for that personal touch.

Suite Scents(R) will easily compliment any existing guest amenity program. With over 150 individual pre-metered sprays, guests will use, appreciate, and take home Suite Scents(R). No other lodging amenity product can extend advertising and marketing dollars in such a unique and useful way.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.