Robert E. Jones Appointed GM of the Holiday Inn in Tallahassee

. October 14, 2008

TAMPA, FL, September 22, 2006, Robert (Bob) E. Jones has joined BayStar Hotel Group, LLC as the general manager of its Holiday Inn - Capitol East in Tallahassee.

Jones brings more than 30 years experience in the hospitality and real estate industries to his position. Most recently he was an associate with RE/MAX Consultants Realty in Ft. Lauderdale, Fla.

Previously, he worked for W. B. Johnson Properties, where his responsibilities included acquiring and renovating properties to franchise status, developing new properties, and overseeing the management of multiple properties. W. B. Johnson's franchises included Holiday Inn and Marriott, and The Surfside Holiday Inn of Clearwater was among those constructed under Jones' tenure. Jones also had his own hospitality management consulting firm.

Situated approximately one mile from the State Capitol at 1355 Appalachia Parkway, the Holiday Inn - Capitol East is home to the Tallahassee's Original Ale House.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.