Lodging Econometrics Appoints Sales Manager to Hotel Vendors
NOVEMBER 13, 2007. Lodging Econometrics (LE), the Global Authority for Hotel Real Estate, announced today that Marguerite Tarica has joined the North American Sales Team. In the role, Tarica will be responsible for conveying LE's Sales Solution to U.S.-based vendor companies in the hospitality industry seeking to expand their market share.
LE President Patrick Ford is enthusiastic about Tarica working with North American Hotel Vendors. "New Project Announcements during the third quarter are at a record high," pointed out Ford. ^3Also, recently surpassing 5,000 projects in the Pipeline is a milestone event," he said. "There is a terrific need for LE's prequalified sales leads as the opportunity for vendors to the hotel industry right now is staggering."
In her role as North American Sales Manager, Tarica will deliver LE's programs to the vendor community. She brings over a decade of sales experience to her role at LE. Previously, Tarica served at Reed Construction, providing marketing information to hotel vendors for a variety of product lines. There, Tarica received seven Sales awards for outstanding performance.
LE tracks every New Hotel Construction, Reflagging, major Renovation, Condo Hotel, Hotel with Private Residences, Timeshare and Vacation Club, and Serviced Apartment project around the world. LE maintains a comprehensive individual "Sales Lead" record for each project.




Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at