Setai Confirms San Diego Project

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. October 14, 2008

OCTOBER 19, 2007. 5th Avenue Partners and The Setai Group have announced the official launch of THE SETAI SAN DIEGO, formerly known as The Diegan.

The newly branded property, scheduled to open in early 2008, will be the first Setai hotel to open since the unveiling of the five-star award-winning Setai Miami in 2005.

5th Avenue Partners along with The Setai Group, a New York-based development firm that specializes in luxury residential and boutique hotels, will operate The Setai San Diego - the first five-star luxury condo-hotel in the city, as the result of a groundbreaking east coast-west coast partnership considered to be the first of its kind in the country.

"Selecting The Setai Group as our luxury hotel operator is what makes this project so special and unique on a global level. It is a testament of our company's strength to land this award-winning hotel group," says 5th Avenue Partners President Tom Benjamin. "We are introducing an unprecedented level of five-star service and design to the west coast. By way of The Setai Miami's renowned reputation in the luxury hospitality industry, The Setai San Diego will sustain a consistent and unparalleled high-level of luxury and decadence for the condo-hotel guest and resident."

Although the Setai brand has set the benchmark for the ultimate in five-star opulence, it is also known for bringing more than just luxury. When The Setai Miami opened its doors in 2005 it attracted global attention.

The Setai brand has since become a favorite among industry leaders like Karl Lagerfeld, Dominco Dolce and Stefano Gabanna of Dolce & Gabanna, as well as Hollywood's royalty, including Leonardo DiCaprio, Jay Z, Madonna, Beyonce, and Justin Timberlake. The west coast extension of the Setai brand is set to bring the same sophistication and star power to San Diego.

Located at 1047 Fifth Avenue in downtown San Diego, The Setai San Diego will offer 161 luxury rooms and suites and 24 penthouses ranging from 400 to 2,700-square-feet, at prices starting in the high $400,000s to $3.8 million. 5th Avenue Partners has brought in two of the nation's top design and architecture heavyweights to help create the ultimate in ambiance and sophistication.

The Rockwell Group, headed by famed designer David Rockwell, has been charged with creating the overall hotel design and interior designer Dodd Mitchell has spearheaded the design of the hotel's chic restaurant and lounge bar. The combination of talents from both teams will create San Diego's first over-the-top luxury condo-hotel.

The room amenities and design details are extensive. Residents and guests will sense a feeling of openness with 10-foot ceilings and two operable windows that will allow an instant connection to San Diego's perfect year-round climate; some units, as well, will feature balconies overlooking San Diego's famed Gaslamp Quarter.

All units will have Brazilian Walnut wood floors and will be outfitted in Asian inspired contemporary furniture finished with quartered, figured Sapelli and Ebonized woods in the bedroom suite. Bedrooms will be luxe with sumptuous bedding and draperies.

Bathrooms will feature floor-to-ceiling stone walls finished in Jerusalem Bone, with teak vanities and limestone floors. State-of-the-art technological features will include flat-screen televisions, MP3 music systems, wireless Internet, one-touch access to 24-hour, private in-room dining and personalized concierge service to cater to any whim. Penthouses will feature breathtaking views with balconies, spacious floor plans and full Italian kitchens with designer appliances.